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JOB #1482

Marketing Operations Coordinator

 

POSITION: Marketing Operations Coordinator 
LOCATION: San Mateo
STATUS: Full-Time
START DATE: Immediately
SALARY: Market

Our client, a financial technology company is looking for a Marketing Operations Coordinator to join their team and oversees all marketing functions from email template creation, reporting email deliverability and database management.

Responsibilities:

  • Ability to set up email and nurtured / drip campaigns within Marketo.
  • Ability to manage existing marketing databases and datasets
  • Ability to create repeatable marketing reporting systems on campaign and program analysis
  • Ability to work with Operations and Sales on analyzing results and brainstorming ways to optimize campaigns
  • Ability to leverage both strong project management skills and the ability to think/problem-solve analytically, especially as it relates to the utilization of data to meet direct marketing objectives.

Requirements:

  • 1-3 years of relevant marketing experience
  • Experience working with CRM and Marketing automation software, including using the systems for email creation, campaign setup, creating reports, etc.
  • Expertise and experience using Marketo, HubSpot or Salesforce.com a plus.
  • Experience building Dashboard either via Tableau and/or PowerBI tool is a plus.

JOB #1481

Content Marketing Manager / Writer

 

POSITION: Content Marketing Manager / Writer
LOCATION: San Francisco
STATUS: 5-6 month contract (full-time hours)
START DATE: Mid Jan., 2019
HOURLY RATE: $30-$40/hr DOE

Our client, a well-known software company focusing on creating, editing, signature, and secure Portable Documents is looking for a skilled Content Marketing Writer to join their Marketing team. This role will be responsible for helping drive the content strategy to build brand awareness, thought leadership and demand generation content that earns attention, credibility with key audiences. A big part of your job will be helping our diverse audiences understand what we do and how it can benefit them. It’s a role that not only requires great writing skills but also depends on your ability to collaborate with others and manage projects from conception to completion. A great storyteller, this person will also manage, edit, and write content that educates and appeals to our target audiences.

Responsibilities

  • Assist with authoring white papers, articles, eBooks, webinars, web copy and e-books to support marketing activities
  • Assist with brainstorm with cross-functional teams to identify innovative content ideas related to industry news, trends, market forces, strategy, customer challenges and positioning.
  • Assist with creating and managing editorial calendar for content planning and production
  • Regularly perform a content audit for content gap analysis and planning
  • Work with the creative team to create finished pieces for publication
  • Review and edit content, and contribute as a writer on other marketing projects as needed
  • Report on content performance to marketing and product teams

Requirements

  • 2-3 years of experience
  • Excellent writing and editing skills
  • Passion for and proven experience developing educational and even provocative content, from developing concepts and researching stories to interviewing experts and leading writing/editing efforts
  • Demonstrated creativity and ability to repurpose content efficiently
  • Can express complex material clearly, concisely and persuasively
  • Good listening and discussion facilitation skills, with attention to detail, quality and accuracy
  • Self-starter who can manage workload and deadlines to deliver projects on time
  • Able to work independently but loves working with others
  • Bachelor’s degree: journalism, communications or marketing preferred
  • Proficient in content marketing, including copywriting, editing, distribution, and promotion

JOB #1479

Copy Editor

 

POSITION: Copy Editor
LOCATION: San Francisco
STATUS: 3+ month contract | open to both offsite and onsite work (potential for extension)
START DATE: Interviewing Immediately
HOURLY RATE: $30-40/hr DOE

We are looking for a Copyeditor to help us transform our collateral (whitepapers, products sheets, web copy, etc.) into punchier, more succinct language.

Requirements

  • At least 4+ years of copyediting experience to be used for marketing purposes
  • Experience editing copy for SaaS products
  • Ability to edit copy from across the company to communicate more effectively with readers, adhere to Company’s internal style guide, etc.
  • A thorough knowledge of grammar, punctuation, and spelling
  • Extreme attention to detail and thoroughness
  • Fact-checking experience
  • Superior interpersonal, written, and verbal communication skills

JOB #1471

Account Manager

 

POSITION: Account Manager
LOCATION: San Francisco
STATUS: Full Time
START DATE: Interviewing Immediately
ANNUAL SALARY: Market

Our Client, a leading B2B Digital Marketing Agency is looking for an Account Manager to join their team.

This position involves responsibility for the management of key client relationships and budgets, journalist liaison, writing PR material, research, media tracking, brainstorms and client reporting. As a senior team member, you will manage and develop your team and will have a lead role in new business activities including pitch presentations. .

Responsibilities:

  • Media relations for international, national and vertical media
  • Develop content in relation to media relations activity
  • Oversee the day-to-day administration of clients
  • Develop strong relationships across all departments of the agency
  • Build and maintain strong relationships with clients and to be the primary point of contact for the client on day-to-day matters
  • Ensure results are reported back to clients on a timely basis
  • Participate in new business research and pitching

Requirements:

  • 4-6 years of PR agency experience, 
  • Strong media contacts within business and technology publications and/or key verticals
  • Expert client management and relationship-building skills
  • Strong leadership and good people-management skills
  • Excellent written and verbal communication skills

JOB #1446

Head of Demand Marketing

 

POSITION: Head of Demand Marketing
LOCATION: Mountain View
STATUS: Full-Time
START DATE: Immediately
SALARY: Market

The Head of Demand Marketing will be tasked with the primary goal of creating pipeline growth and optimizing Client’s  marketing funnel performance. You should have strong experience executing and delivering successful programs in a SaaS-based company, ideally with an ABM focus. You’ll build and scale the demand gen function and new channels, ensuring that the sales team is set up for success with a rich pool of high-quality inbound & outbound leads. You’ll lead a talented team of Sales Development Reps who are hungry to collaborate to drive qualified leads and meetings.

 

Responsibilities:

  • Generate new, qualified leads for the sales team to increase sales pipeline and revenue; deliver on quarterly demand gen goals
  • Develop integrated demand generation campaign strategies; lead execution and planning, outlining key marketing themes, messages, and offers for programs throughout the year
  • Lead the insides sales team to run effective field marketing programs and deliver high performance on qualified leads and conversion
  • Develop inbound & outbound demand generation activities and account-based marketing strategies for named accounts and across territories incl. website, database marketing, email nurturing, paid advertising, content syndication, SEO, social media, blogs & webinars.
  • Build and maintain the infrastructure for a personalized and automated connection with key contacts, prospects, advocates and customers
  • Create and maintain metrics on marketing activities, effectiveness, and business impact.
  • Improve strategy continuously by measuring performance and cost per acquisition and optimizing programs
  • Work closely with marketing colleagues,  internal evangelists and other internal teams and external partners to source impactful content for campaigns. 
  • Create and manage a budget that meets company goals for pipeline growth.
  • Provide recommendations to executive leadership on how to improve demand gen marketing capability including talent, skills, tools and platforms to maximize reach and effectiveness.


Requirements:

  • 7-10  years of demand generation experience in Tech/SaaS
  • Experience with ABM (SMB, Enterprise)
  • Expert in end-to-end campaign development, execution, and measurement
  • Proficiency in marketing automation systems (Marketo) and integration with Salesforce and other data technologies.
  • Strong organizational skills to effectively manage multiple stakeholders and projects with tight deadlines
  • Innovative out-of the box thinker. You know the playbook but you’re not limited by it.
  • Excellent analytical and quantitative skills to interpret data and translate it into actionable changes

JOB #1443

CRM Analyst

 

POSITION:  CRM Analyst
LOCATION: San Francisco
STATUS: Ongoing Contract 
START DATE: Interviewing Immediately

As a CRM Analyst, you will work as part of a cross functional agile CRM scrum team focused on rapidly testing, learning and iterating new client led marketing opportunities. You will be at the center of revolutionizing our approach to Personalization testing. Your role on the scrum team will be to size, design, coordinate, measure and provide insights of A/B tests across multiple media channels and platforms: email, mobile, site, direct mail and digital paid media.

Reporting to the Sr. Manager of CRM Strategy, you will lead: 

  • CRM Pilot Opportunity Sizing: 
    • Actively explore our marketing, sales and client data to identify business opportunities
    • Use a data centric approach to estimating the business impact of potential CRM pilots
    • Prioritize and manage the backlog of CRM test ideas
  • Campaign Test Design & Coordination:
    • Design the test plan to ensure ability to get a statistically significant read for KPIs to support the test hypothesis
    • Work closely with the marketing channel specialists to ensure the test is designed and executed as needed
    • Be open to creatively solving for and supporting cases where a pilot requires data or functionality that isn’t readily available or out of the box
  • Results Measurement & Insights:
    • Measure the results of A/B tests and provide clear learnings, insights and opportunities
    • Track the testing throughput and incremental revenue generated by CRM pilots
    • Communicate results daily with the core scrum team and more broadly with the larger cross functional stakeholders.

Qualifications:

  • 2-4 years’ experience in an Analytics role
  • Strong A/B testing background – ideally across multiple channels with experience and comfort with testing processes that requires being in the details of the data
  • Strong SQL skills
  • Excellent communication skills – able to articulate findings that are not always straightforward or intuitive
  • Experience with APT Test & Learn is a plus
  • Experience with Adobe Test & Target, Adobe Campaign and Tableau is a plus

JOB #1440

Marketing Manager

 

POSITION: Marketing Manager
LOCATION: Mountain View
STATUS:  Full-Time
START DATE: Interviewing Immediately

As Marketing Manager, you will lead every facet of our marketing strategy from direct mail campaigns, account based marketing, targeted emails, webinars and executive roundtables.  The ideal candidate is a highly-motivated self-starter that can deliver and execute end-to-end demand generation campaigns including a mix of traditional and non-traditional (e.g. guerilla mktg) programs.


Qualifications:

  • Experience in targeting executive/c-level customers with account based-marketing tactics.
  • Focus on driving results-based campaigns that deliver new and qualified leads to the funnel
  • Develop effective marketing programs to increase lead conversion and qualification (including nurturing and follow up programs)
  • Leading campaign activity from concept to creation and lead capture processes
  • Ability to wear many hats with style.  This role features the opportunity to touch many different aspects of marketing
  • Highly flexible role – you enjoy working on researching contacts this week, direct mail programs the next and brainstorming new campaigns the week after that
  • Success will be measured in number of net new qualified leads


Requirements:

  • 5+ years working at a SaaS company (specially targeting enterprise accounts)
  • Marketing campaigns and lead generation experience (managing demand generation, customer acquisition and content syndication strategies for technology companies)
  • Energetic, self-starter, passionate about professional integrity and excellence with a positive and contagious enthusiasm
  • Ability to thrive in a dynamic, fast-paced, environment where you must take on multiple responsibilities and do what it takes to deliver results
  • Ability to travel up to 25%

JOB #1422

Promotions Analyst (Contract)

 

POSITION:  Promotions Analyst
LOCATION: San Francisco
STATUS: Ongoing Contract 
START DATE: Interviewing Immediately

Our client, a leader in the retail industry, is looking for a skilled Promotions Analyst for a long-term contract role.  You will be working on the Marketing Analytics team and providing analytics support for all retail promotions.

Responsibilities:

  • Build and run strategic reporting and analysis to inform and educate business partners
  • Serve as a strategic thought leader as we evolve our programs
  • Perform ad hoc analysis to answer business questions
  • Manage relationships with teams and provide objective information derived from data to support their functional areas
  • Communicate actionable insights and high level results to business partners
  • Build promotion redemption forecasts based on historical performance and business trends
  • Stay current on trends and best practices in retail & analytics

 

Requirements:

  • 2+ years of experience
  • Prior retail experience
  • Strong SQL skills
  • Experience with web analytics tools such as omniture site catalyst a plus.
  • Ability to manage several projects simultaneously and prioritize appropriately
  • Ability to forecast, analyze promotion response data, pull targeted client lists, promotional scenario planning.
  • Ability to make recommendations based on findings and communicate that to business partners

JOB #1409

CRM Marketing Analyst

 

POSITION: CRM Marketing Analyst
LOCATION: San Francisco
STATUS:  3+ month contract (with potential to extend)
START DATE: Interviewing Immediately
 

The CRM Marketing Analyst will be responsible for executing and reporting on customer and prospect facing marketing communications. The candidate will help define the company's audience targeting strategy, testing methodology, and measurement of marketing effectiveness. Additionally, the candidate will assist in the development of tools, processes, and frameworks to further best practices and deliver operational efficiencies. The ideal candidate will have experience running CRM marketing campaigns (ex. email) and programs. Audience segmentation, targeting and campaign deployment, developing test and learn plans should come naturally to the. These concepts should be understood both at the individual campaign level as well as extended longitudinal marketing efforts.

The candidate should be data-driven and have a technical aptitude to partner with business and technology teams and will assist in optimizing business processes and managing campaign operations to maximize efficiencies and incorporate new technology and new data. The candidate will be detail-oriented and organized, capable of handling multiple projects at once, able to take direction, capable of dealing with ambiguity, and comfortable working with teams, vendors, and management.


Responsibilities:

CRM experience with data and insight gathering
Providing campaign response metrics and post-performance insights to internal and external business partners, including senior management
Monitors conversion and response metrics by data source, demographic, geographic and behavioral information.
Assist in optimizing business execution processes as necessary
Work with technology and production teams to troubleshoot and resolve any data/campaign issues
Partner with other CRM team members to optimize campaign execution approach to campaigns.
Set segments and filters for email campaigns in CRM tools and QA business rules with team members to ensure accuracy of targeted content delivery.
Conducts continuous testing, analyzing and optimizing target criteria, content, forms, etc. to improve KPIs (ex. increase open, click, lead, and conversion rates)
Develops a list hygiene program to reduce bounce rates, inactive subscribers and increase the overall email population.
Managing subscriber data, import and segmentation using a combination of Email Service Provider tools (preferably ExactTarget) and database queries.
Develop robust campaign documentation, including customer specific work instructions.

About You:

At least 1-2 years of experience in CRM Marketing
Medium to expert proficiency in SQL
Experience with Tableau, Looker, or similar technology
Prior experience with complicated data models and structures.
Understand and have experience in planning, segmentation, targeting, execution and analysis of marketing campaigns
Have created campaigns in an email service provider platform; the more complex the better including: large, multi-wave, multi-segment, multi-channel marketing campaigns
Experience with ExactTarget or Marketing Cloud is a plus
 

JOB #1395

Senior Product Marketing Manager (programmatic)

 

Position: Senior Product Marketing Manager (programmatic)
Location: Redwood City
Status: Full Time
Start Date: Interviewing Immediately
 
Our client, a marketing technology company that transforms the way brands and agencies make marketing decisions is looking for a Senior Product Marketing Manager to join their team. Owned by one of the largest communications technology companies and servicing world class brands, this global company is making waves in the industry!
 
You will be responsible for clearly positioning their technology, platform, and products for the sales team, clients, and the market.
 
Responsibilities:
  • Develop market positioning, materials, processes, and products that differentiate our products and services in the marketplace such as: sales enablement tools, presentations, case studies, white papers, and points of views.
  • Bridge Sales, Marketing, and Product Management teams to drive a consistent and compelling product message to market in order to effecively promote and facilitate the sale of products
  • Work with Product Management and Product Sales to inform positioning of products for advertisers
  • Adjust marketing strategies and plans to respond to changing markets and conditions
  • Coordinate closely with sales training team to better prepare sellers for client meetings and industry events
  • Be the liason between teams to close the gap that exists between client feedback and company in order to adapt and improve products and market responsiveness
  • Perform market analysis of customers and competition.  Define needs, experience, and expectations.  Understand and refine our positioning through competitive analysis and win/loss assessment.

Requirements:

  • 5 plus years of experience
  • SaaS industry experience
  • Adtech experience
  • Experience creating materials such as: sales enablement tools, presentations, case studies, white papers, customer videos, points of views, and thought leadership
 
 
 
 
 
 
 

 

JOB #1288

Senior Manager, Paid Search & some Programmatic Display

 

POSITION: Senior Manager, Paid Search & some Programmatic Display
LOCATION: San Francisco 
STATUS: Full Time 
START DATE: Interviewing Immediately
ANNUAL SALARY: Market Rate

Our client, a leader in the retail industry  who has an unrivaled selection of beauty products from both classic and emerging brands, is looking for a talented Senior Manager, Paid Search & Programmatic Display to join their growing and robust team!

As Senior Manager, Paid Search & Programmatic Display you will have responsibility for one of the largest budgets in the P&L, driving key business KPIs like sales, new client acquisition, and traffic via the programmatic channels paid search and display, as well as leading the future vision for Programmatic across all platforms, including our award-winning App. Reporting to the Director of Programmatic, you will define, execute and optimize digital programmatic media channel strategies and initiatives. In addition, you will: 

  • Create and drive best-in-class Programmatic media strategies that deliver against company objectives within search and display channels
  • Work closely with key cross-functional partners (Marketing Strategy, Product Management, Analytics, IT, etc.) to ensure seamless deployment of digital programmatic campaigns and effectively report results to all stakeholders
  • Deliver credible thought leadership on Programmatic’s role in the Marketing ecosystem, providing a multi-year vision of the program and lead proactive insights on channel opportunities through both short-term and long-term business lenses
  • Lead communication of Programmatic’s tech/data needs with cross-functional partners (Product Management, Analytics, IT, etc.) to ensure seamless deployment of digital programmatic campaigns and effectively report results to all stakeholders
  • Track innovation within the industry, and evaluate and identify new partners and technology that will drive best-in-class channel strategies
  • Manage and mentor a team of Programmatic channel specialists, providing day-to-day guidance as well as career growth and development
  • Ability to manage 3 direct reports, external agency and vendor teams of 25+

 

We’re excited about you if you have:

  • 6+ years’ of relevant experience, ideally executing performance online advertising campaigns
  • Proven track record leading/building teams and mentoring/nurturing more junior talent
  • Technical and strategic understanding of programmatic display buying required, particularly in paid search and display
  • Experience working with Ad Technology stacks and programmatic implementation processes
  • Strong knowledge of marketing technologies & tools (Web analytics, tag management, ad servers, attribution)
  • Strong knowledge of bidding platforms (AdWords, DBM, DoubleClick Search, etc)
  • Strong analytical skills and understanding of ecommerce & retail KPIs
  • Self-starter with high degree of motivation, ability to meet deadlines and to manage multiple projects
  • Superior organizational and problem-solving skills. Ability to draw conclusions and take action based on data
  • Ability to prioritize, work cooperatively and collaborate with cross-functional teams in an exceedingly fast paced environment
  • Exceptional attention to detail and excellent written and oral communication skills

JOB #1267

Director of Marketing

 

POSITION: Director of Marketing
LOCATION: San Francisco
STATUS: Full-Time
START DATE: Immediately
SALARY: Market

Note: 25% travel will be required.

Our client, a global consumer accessories company focused on the entertainment industry, is looking for an experienced Director of Marketing to join their team.

Responsibilities:

  • Develop and execute marketing and PR strategy (US, Canada, LATAM).
  • Strategize and implement comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of the organization.
  • Evaluate and develop the retail channel strategy and regional targets with the VP of Sales.
  • Develop and execute retail launch plans for new products in line with company’s go-to-market strategy.
  • Own and maintain budget for entire department from headcount to ad spend.
  • Manage advertising agencies and public relation firms to achieve regional marketing, community, and PR goals.
  • Negotiate with vendors and contractors for pricing and costs of goods for design, PR, marketing, and creative services.
  • Direct our involvement in various co-marketing activities including coordinating business and marketing development with regional partners.
  • Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
  • Gather, identify, and prioritize functional and product requirements into internal feedback loop to support product feature requests and ideas.


Qualifications:

  • 8+ years of exp in a Director of Marketing role (gaming or consumer electronics space)
  • Extensive experience managing a marketing budget and a team.
  • Background working with brick-and-mortar and/or digital retailers.
  • Familiarity collaborating with US, Canada, and LATAM.
  • Experience with product launches and events.