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JOB #1675

Brand Manager / Sr. Brand Manager (Street Fighter New Game)

 

POSITION: Brand Manager / Sr. Brand Mangaer 
LOCATION: San Mateo 
STATUS: Full -Time
START DATE: Interviewing Immediately

Our client, a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles & PCs, is looking for a Brand Manager/Sr. Brand Manager to join their team. 

An ideal candidate for this role must be a creative, analytical and detail-oriented self-starter who possesses strong multi-tasking and execution skills. This role is responsible for managing effective, innovative, and cost-efficient marketing campaigns, while working collaboratively with European and Japanese promotional teams, as well as the Development team in Japan.

Responsibilities:

  • Must Have Exp. with NEW Game releases
  • Ability to lead and supervise marketing campaign team
  • Responsible for managing effective, innovative, and cost-efficient marketing campaigns in North and South American territories
  • Create and manage Go to Market strategy and marketing roadmaps.
  • Utilize data analytics to hypothesize solutions and measure results.
  • Manage multiple marketing projects at once, overseeing both strategy and operations to bring campaigns to launch. This includes the creation and oversight of project management plans, as well as their coordination across multiple stakeholders
  • Deliver engaging experiences at key trade show events and provide general event support on-site.
  • Oversee the creation and production of both physical retail and digital products.
  • Partner with company’s advertising agency to produce integrated, high impact media plans spanning digital, social, influencer, broadcast and other emerging verticals.
  • Manage creative agencies to deliver best in class marketing assets such as key art, trailers, websites, and online banners.
  • Provide media spokesperson duties for assigned products, including live on-camera interviews
  • Manage marketing budgets for assigned products, working closely with their finance team
  • Collaborate with 1st party partners including Sony, Microsoft, Nintendo and Valve, to maximize sales potential for products
  • Management and mentorship of Associate Brand Manager

Requirements: 

  • BA in Business/Marketing or related field.
  • 4-5 years product / brand marketing experience in a related entertainment industry
  • The ideal candidate will have industry experience working on AAA game title

JOB #1674

Digital Marketing Manager, Programmatic Media Buying

 

POSITION: Digital Marketing Manager, Programmatic Media Buying 
LOCATION: San Mateo 
STATUS: Full -Time
START DATE: Interviewing Immediately

Our client, a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles & PCs, is looking for a Digital Marketing Manager, Programmatic Media Buying to join their fast growing team. 

You will work closely with their agency to plan, execute and optimize digital campaigns across multiple platforms including ad networks, direct buys to websites and directly on key first party platforms. Key platforms this role will focus on will include Google, Facebook and other ad networks, as well as PlayStation, Xbox and Steam, while also playing a crucial role in the launch of new platforms such as Stadia. 

Responsibilities:

  • Oversee the company's USA’s digital marketing initiatives via our agency and campaigns run in house
  • For in house performance media campaigns, manage all aspects of the day-to-day activation, including campaign creation, optimization, and budget monitoring
  • Work closely with Digital Sales team in creating digital ad campaigns for Playstation, Xbox and Steam promotions as well as upcoming platforms such as Stadia.
  • Develop UA test plans, measure performance, and provide strategic and tactical recommendations during campaign media planning
  • Monitor, optimize and report performance of campaigns on an ongoing basis
  • Work with cross-functional teams (Brand Marketing, PR, and Finance) during campaign planning.
  • Demonstrate high ability to manage multiple requests, tasks, and dependencies in a timely manner.

Requirements: 

  • 3+ yrs of digital consumer advertising experience with a strong background of measurable results
  • Experience in managing multi-channel campaigns, with emphasis on Facebook, Instagram, Snap, Twitter, YouTube & Google Marketing Platform
  • Experience working with and coordinating across multiple partners, including external agencies
  • Experience with Facebook Business Manager and/or Google DV360
  • Knowledge of the video gaming industry (professionally or personally) a plus

JOB #1673

Brand Manager / Sr. Brand Manager (Resident Evil NEW Game)

 

POSITION: Brand Manager /Sr. Brand Manager
LOCATION: San Mateo 
STATUS: Full -Time
START DATE: Interviewing Immediately

Our client, a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles & PCs, is looking for a Brand Manager/Sr. Brand Manager to join their team. 

An ideal candidate for this role must be a creative, analytical and detail-oriented self-starter who possesses strong multi-tasking and execution skills. This role is responsible for managing effective, innovative, and cost-efficient marketing campaigns, while working collaboratively with European and Japanese promotional teams, as well as the Development team in Japan.

Responsibilities:

  • Must have Exp. with NEW GAME Releases
  • Ability to lead and supervise marketing campaign team
  • Responsible for managing effective, innovative, and cost-efficient marketing campaigns in North and South
  • Create and manage Go to Market strategy and marketing roadmaps.
  • Utilize data analytics to hypothesize solutions and measure results.
  • Deliver engaging experiences at key trade show events and provide general event support on-site.
  • Oversee the creation and production of both physical retail and digital products.
  • Partner with company’s advertising agency to produce integrated, high impact media plans spanning digital, social, influencer, broadcast and other emerging verticals.
  • Manage creative agencies to deliver best in class marketing assets such as key art, trailers, websites, and online banners.
  • Collaborate with 1st party partners including Sony, Microsoft, Nintendo and Valve, to maximize sales potential for products
  • Management and mentorship of Associate Brand Manager

Requirements: 

  • BA in Business/Marketing or related field.
  • 4-5 years product / brand marketing experience in a related entertainment industry
  • The ideal candidate will have industry experience working on AAA game title

JOB #1669

Associate Brand Manager

 

POSITION: Associate Brand Manager 
LOCATION: East Bay
STATUS: Full -Time
START DATE: Interviewing Immediately

Our client, a leading video game publisher, is seeking an Associate Brand Manager to join the Marketing team. This role will drive strategy, develop the go-to-market and post-launch live campaigns, and lead the cross-functional teams in the execution of those plans. This individual will be responsible for delivering against a range of KPIs to drive awareness, consideration, and purchase.

Skills & Requirements:

  • You will have hands-on experience working with integrated marketing campaigns and indie titles.
  • Results Driven: Demonstrates ability to take ownership and responsibility for projects. Solves problems, marshals resources, and does what it takes to get the job done.
  • Leadership & Collaboration: Can establish a clear vision, then inspire partners and cross functional teams to strive to achieve it while maintaining relationships and facilitating flow of information.
  • Be Efficient: Prioritize, plan, and organize work to meet deadlines.
  • Marketing Expertise: Has a good understanding of the full marketing mix. Demonstrates an ability to learn new markets quickly, and can adjust to changes in market dynamics and competitive landscapes.
  • High Standards & Innovation: Sets ambitious goals and objectives for oneself, and one’s products. Create new processes and establish best practices.

Responsibilities:

  • Prior product marketing experience: managing creative, working with game production, managing cross functional departments like PR, advertising media, community, etc.
  • Strategy: Define product objectives, strategies, positioning, value proposition, comp titles, messaging, target markets and communication calendars. Create marketing plans and post-mortem analysis of campaigns, as well as all activities surrounding the briefing, creation, and review of assets for specific titles.
  • Project Management: Drive detailed planning, implementation, and execution of all marketing related activities in order to meet defined goals.
  • Research & Analytics: Drive analytical evaluations and report on campaign effectiveness leading to launch. Post launch, analyze in-game data and sales to further drive acquisition, retention, and monetization. 
  • Asset Creation: Create and manage content strategy. Work with Creative Services and external agencies to develop clear, concise and creative marketing assets from concept to execution.
  • Collaboration: Work in conjunction with Production and European Marketing team to manage global campaigns. 

Qualifications:

  • 2-4 years consumer product marketing experience
  • Bachelor’s degree in marketing or related field required, MBA preferred
  • Demonstrated marketing success with an ability to adapt to rapid change
  • Willingness to travel internationally

JOB #1668

Senior Product Marketing Manager

 

POSITION: Senior Product Marketing Manager
LOCATION: San Mateo
STATUS: Full-Time
START DATE: Interviewing Immediately
ANNUAL SALARY: Market
REPORTING TO:
Senior Director of Product Marketing

A high-growth, enterprise level SaaS startup within AI and machine learning B2B to B2C space is looking for a Senior Product Marketing Manager to join their team. Our customers include some of the leading consumer brands in the world who focus on their customer’s experiences, everything form CRM to Loyalty and Acquisition programs.

As the Senior Product Marketing Manager, you will develop positioning and content suite of our products, including sales assets, sales enablement, blogs, presentations, webinars, etc.

Qualifications:

  • Develop digital content that will drive traffic to our site.
  • Sales Enablement -- Develop sales enablement materials, such as solution presentations, what’s new FAQs, battle-cards, objection handling, tele-sales guides, etc. Identify and promote unique use cases that demonstrate how technology innovation leads to business value. Provide ad hoc content support to sales as needed, especially for large opportunities.
  • Content Creation -- Create content including solution datasheets, presentations, white papers, infographics demos, blogs, webcasts, Web content, product videos, high-level demos and sales/partner enablement tools such as training materials and proposal template
  • Customer stories – partner with customer success and sales teams to develop customer stories in various formats (case studies, videos, presentations, webinars, videos, etc.)
  • Videos – work with outside vendor to continue development of short (1-2 minute) explainer videos. Take long form (presentation) videos and create snackable excerpts convey key points.
  • Market & competitive intelligence -- Understand key buyers and influencers and their key challenges and objectives, and ensure content addresses those needs. Understand market landscape, and ensure content differentiates solutions.
  • Strategy -- Assist in development of go-to-market strategy, and work with cross-functional marketing/product management/corporate marketing teams to execute high-impact fully-integrated programs that drive pipeline growth, market leadership and awareness

Requirements:

  • 5+ years of Product Marketing experience
  • Highly motivated self-starter with strong marketing and project management skills and a willingness and flexibility to pitch in where needed for overall team success
  • Excellent storyteller with the ability to translate sophisticated and complex technical features into clear, compelling, and memorable stories of end customer value by audience type
  • Excellent communication and presentation skills, both written and spoken
  • Experience creating content for the web, managing social channels and growing a social audience
  • Marketing experience in enterprise software
  • Proven business and analytical skills to understand buyer and market, and develop and execute go-to-market plans. Strong problem-solving and project management skills

JOB #1667

Senior Partner Marketing Manager

 

POSITION: Senior Partner Marketing Manager
LOCATION: San Mateo
STATUS: Full-Time
START DATE: Interviewing Immediately
ANNUAL SALARY: Market
REPORTING TO:
Senior Director of Product Marketing

A high-growth, enterprise level SaaS startup within AI and machine learning B2B to B2C space is looking for a Senior Partner Marketing Manager to join their team. Our customers include some of the leading consumer brands in the world who focus on their customer’s experiences, everything form CRM to Loyalty and Acquisition programs.

Qualifications:

  • Marketing Programs: Develop and execute end-to-end integrated partner marketing campaigns in collaboration with BD team and other Marketing teams (Field Marketing, Marketing Ops, Corporate Comms, Product Marketing, Solutions Marketing, etc.)
  • Partner Enablement: Ensure partners receive the proper training, and meet any criteria required to maintain their status in the program
  • Field Enablement: Train the sales and technical pre- and post-sales organizations on joint value proposition
  • Partner Solution: Collaborate with partners on the creation of joint solutions and drive the internal and external go-to-market strategy and execution including key assets for solution launch and sales enablement
  • Content Marketing: Develop joint messaging, solution briefs, slide presentations, business and technical white papers, web and social content, etc. [for both internal and external education]

Requirements:

  • 5+ years of experience focusing on Partner Marketing within high-growth enterprise startup environment
  • Experience owning marketing programs above and beyond the execution with full life-cycle project management: demand generation, sales enablement, partner enablement, content, analytics, lead management, etc.
  • Must be comfortable meeting directly with executives and represent the company professionally
  • Able to operate in a fast-moving, sometimes ambiguous, environment. Demonstrated experience in building event programs across the country, including running multiple events consecutively
  • Proven track record of building successful partnerships with internal stakeholders to craft programs that are metrics-driven in their approach
  • Available to travel either domestically or internationally approximately 10%

JOB #1662

Media Planner

 

POSITION: Media Planner
LOCATION: San Francisco
STATUS: Full Time
START DATE: Interviewing Immediately
ANNUAL SALARY: Market
REPORTING:
Associate Strategy Director, Media Lead

A leading B2B Digital Marketing Agency with offices in San Francisco, Seattle, Munich, Singapore, UK and Beijing is looking for a Media Planner to join their team. We are building a team of modern-minded strategists to help our clients solve the intricate and integrated problems technology marketers face; namely, audience planning, communication planning, media planning, digital experience strategy, content and editorial strategy, along with traditional and modern influencer strategy.

As a Media Planner, you will work as part of the strategy team, supporting the Media Lead on planning, operations, reporting, and finance.

Qualifications:

  • Manage day-to-day operations across core campaigns, from planning through to reconciliation
  • Discover and deliver impactful analysis to various teams (i.e. strategy, site operations, user experience, account management), as well as external clients
  • Anticipate client needs and work with team to proactively develop solutions to address them
  • Utilize research tools (e.g. MRI, comScore) to gather information and put forth key insights
  • Integrate across all internal departments to ensure a smooth client experience

Requirements:

  • 2-3 years of experience as part of a media agency or internal media department
  • Proficient with the Microsoft Office suite – particularly Excel and PowerPoint
  • Proficient with Ad Serving technology – Google Campaign Manager, specifically, a plus
  • Acute attention to detail and passion for Quality Assurance
  • Experience with analytics platforms such as Google Analytics a plus
  • Understanding of digital conventions and terms, with the drive for continuous education
  • Genuine curiosity about the world and digital programs
  • Ability and desire to work with people from across several disciplines
  • Web tagging experience a plus

JOB #1654

Data Scientist (BI)

 

POSITION: Data Scientist (BI)
LOCATION: San Francisco
STATUS: Full-Time
START DATE: Immediately
SALARY: Market

As Data Scientist, you will lead the In-Market Data Science team and integrate deeply with C-level business leadership as a trusted and influential advisor. The role of the Analytics team is to empower digital publishers such as Google, Facebook, Yahoo, Snapchat, Pinterest, Bing and leading Agencies and Brands to leverage suite of algorithmic products such as bid optimizers and to demonstrate and test the value of these algorithmic products internally and externally.

The ideal candidate will be a proven leader, with deep analysis skills as well as programming skills and an exemplary understanding of statistics and hypothesis testing. They will demonstrate an intuitive and visionary understanding of digital marketing, a strong grasp of business models and statistics, excellent analytical and problem solving skills and the ability to coherently describe complex mathematical concepts to a layperson audience.

The candidate should demonstrate a consultative approach to addressing internal and client needs and be an inspiring leader and mentor to the In-Market team of Data Scientists.

Qualifications:

  • A Data Science lead with a strong academic foundation, deep technological skills, and business/client facing focus.
  • A Data science evangelist with a passion for creating and delivering AI/ML based solutions to drive business success. They should have Client facing experience and strong presentation skills.
  • A leader, people manager that can shape and define the strategy for enabling our clients get the most of the solutions we provide. 
  • Be a leader and source of knowledge for the data scientist, to support and deliver AI/ML based products.
  • Work with clients to test optimization strategies.
  • Work with clients to develop innovative solutions and proofs of concept.
  • Work with R&D and Product Engineering teams to build AI/ML based products.
  • Foster Data driven methodology and practice within the company.
  • Integrate deeply with C-level business leadership as a trusted and influential contributor to data-driven decision making, ensuring maximum impact of Data Science outputs.

Requirements:

  • PhD/MS in computer science, machine learning, statistics, applied mathematics, physics, or other scientific or computational disciplines.
  • 1+ years of relevant experience
  • Working knowledge of SQL, Python, R (and Tableau is nice to have).
  • Proven expertise developing and productizing algorithms for solving diverse business challenges and creating significant value, experience with Deep learning/ Machine learning is a must.
  • A proven track record of leveraging data to drive business results.
  • Leadership skills and experience in building and maintaining a high performing, customer-focused, and fun team-culture.
  • Experience with Agile/iterative process in the context of research and analytics.
  • Experience in the digital marketing world - a big advantage.

JOB #1652

Human Resources Specialist (HR)

 

POSITION: Human Resources Specialist (HR)
LOCATION: San Francisco
STATUS: 3+ month contract (potential for full time conversion)
START DATE: Interviewing Immediately
HOURLY RATE: Market

A SaaS, e-commerce digital platform company based in San Francisco is looking for a HR Specialist.  This position carries out responsibilities in the following functional areas: benefits administration, employee relations, training, performance management, onboarding, policy implementation, recruitment/employment, affirmative action and employment law compliance.

Qualifications:

  • Provide day to day operations of the HR functions and duties
  • Research and answer employee benefit questions quickly and efficiently
  • Handle employee relations counseling, outplacement counseling and exit interviewing
  • Manage all recruiting, including creating job descriptions, sourcing, coordinating and scheduling interviews, and maintaining records in the ATS
  • Manage onboarding and off-boarding of employees
  • Compile, update and audit employee records (hard and electronic copies)
  • Provide clerical and administrative support to the HR team
  • Develop process documentation, PPT presentations and prepare reports related to personnel activities (training, performance management, benefits, or charts, etc.)
  • Develop and maintain affirmative action program; file EEO-1 report annually; and maintain other records and reports to conform to EEO regulations
  • Maintain high standards of confidentiality of all employee records and information
  • Maintain up-to-date knowledge to ensure organizational compliance with federal, state and local employment and benefits laws and regulations
  • Update, create and implement HR policies in conjunction with the G&A and Legal team
  • Train employees on company processes, including goal setting, performance reviews, and safety in the office
  • Maintain company HR systems (e.g. rewards & recognition, performance management, directory, org charts, BOX, Confluence)

 

Requirements:

  • 2 - 3 years of relevant experience supporting HR and office operations in a growing company
  • Experience juggling multiple projects, managing expectations and working with deadlines
  • An ability to create and sustain strong interpersonal relationships. High emotional intelligence and a positive attitude. Boundless attitude towards building positive company culture
  • Proactive and resourceful with a "no task is too big or too small" approach
  • Strong computer skills and knowledge of MS-Word, Excel and PowerPoint

JOB #1650

Sr. Data Scientist (BI)

 

POSITION: Sr. Data Scientist
LOCATION: San Francisco
STATUS: Full-Time
START DATE: Immediately
SALARY: Market

As Sr. Data Scientist, you will lead the In-Market Data Science team and integrate deeply with C-level business leadership as a trusted and influential advisor. The role of the Analytics team is to empower digital publishers such as Google, Facebook, Yahoo, Snapchat, Pinterest, Bing and leading Agencies and Brands to leverage suite of algorithmic products such as bid optimizers and to demonstrate and test the value of these algorithmic products internally and externally.

The ideal candidate will be a proven leader, with deep analysis skills as well as programming skills and an exemplary understanding of statistics and hypothesis testing. They will demonstrate an intuitive and visionary understanding of digital marketing, a strong grasp of business models and statistics, excellent analytical and problem solving skills and the ability to coherently describe complex mathematical concepts to a layperson audience.

The candidate should demonstrate a consultative approach to addressing internal and client needs and be an inspiring leader and mentor to the In-Market team of Data Scientists.

Qualifications:

  • A Data Science lead with a strong academic foundation, deep technological skills, and business/client facing focus.
  • Expert knowledge of SQL, Python, R (and Tableau is nice to have).
  • A Data science evangelist with a passion for creating and delivering AI/ML based solutions to drive business success. They should have Client facing experience and strong presentation skills.
  • A leader, people manager that can shape and define the strategy for enabling our clients get the most of the solutions we provide. 
  • Be a leader and source of knowledge for the data scientist, to support and deliver AI/ML based products.
  • Work with clients to test optimization strategies.
  • Work with clients to develop innovative solutions and proofs of concept.
  • Work with R&D and Product Engineering teams to build AI/ML based products.
  • Foster Data driven methodology and practice within the company.
  • Integrate deeply with C-level business leadership as a trusted and influential contributor to data-driven decision making, ensuring maximum impact of Data Science outputs.

Requirements:

  • PhD/MS in computer science, machine learning, statistics, applied mathematics, physics, or other scientific or computational disciplines.
  • 5+ years of relevant experience, with at least 3+ years in client facing role.
  • Proven expertise developing and productizing algorithms for solving diverse business challenges and creating significant value, experience with Deep learning/ Machine learning is a must.
  • A proven track record of leveraging data to drive business results.
  • Leadership skills and experience in building and maintaining a high performing, customer-focused, and fun team-culture.
  • Experience with Agile/iterative process in the context of research and analytics.
  • Experience in the digital marketing world - a big advantage.

JOB #1649

Data Analyst

 

POSITION: Data Analyst
LOCATION: San Francisco
STATUS: 4 month contract
START DATE: Immediately
HOURLY RATE: Market

A well-known luxury beauty brand is looking for a talented Data Analyst to join our dynamic, fast-paced team in San Francisco. In this role, you will be responsible for the ongoing measurement of performance across all areas of the eCommerce business. You will identify trends and opportunities, create robust data requirements, increase online revenue, improve the site experience and drive both customer acquisition and retention.
Qualifications:

  • Develop and maintain actionable reporting and core metric dashboards to help e-commerce and digital teams discover insights and increase understanding of our customer and products
  • Play a key role in understanding & analyzing consumer and transactional data to understand customer behavior, customer LTV and etc.
  • Work with each marketing stakeholders to analyze the performance of marketing acquisition, CRM campaigns, and ROI across each marketing channel
  • Assist product management with the design, development, and implementation of tracking solutions for new site features and functionality through GTM and GA, as well as the implementation and maintenance of 3rd party pixels.
  • Identify opportunities for site experience optimization through content and navigation analysis that constantly helps us improve the client experience and maximize conversion
  • Translate and communicate insights into recommendations that will inform marketing & business decisions

Requirements:

  • 3+ years of professional work experience in eCommerce or digital analytics
  • 3+ years of experience with large complex data sets from various sources; strong knowledge of SQL and relational databases
  • Extensive knowledge of BI tools like Tableau, Looker, etc
  • Beauty or fashion experience a plus

JOB #1648

Salesforce Administrator

 

POSITION: Salesforce Administrator
LOCATION: San Francisco
STATUS: Full Time
START DATE: Immediately
SALARY: Market

You will be responsible for the day to day maintenance of our Marketing, Sales, and Service Clouds. You will manage the data and processes regarding Accounts, Contacts, Leads, Cases, Opportunities, Campaigns as well as other custom objects. You will work with sales on new sales lead initiatives, marketing on email marketing integration and initiatives, etc. As new and evolving initiatives arise, you will assess the impact of these initiatives on existing CRM data and process flows and work with stakeholders to plan the design changes needed.

A Day in the Life

  • Translating business processes into systems solutions.
  • Facilitating effective and proactive communication with key stakeholders and end users
  • Preparing system requirements including functional and technical specifications and workflow diagrams.
  • Performing system configurations to match business requirements.
  • Providing documentation of application solutions and providing support for end-user training.
  • Managing Salesforce integrations with third party applications/platforms including marketing automation and other related technologies.
  • Providing functional support to the business in the standard CRM areas: Service and support, sales force automation, marketing campaigns, etc.
  • Self-Assigning, assessing and troubleshooting end user issues and change requests in production environment with rapid turnaround time service level agreements.
  • Test and QA updates to production org using a sandbox org.
  • Manage security, users, roles, profiles, groups, queues, data storage limits, custom objects/fields, and other Salesforce.com setup options as necessary.
  • Act as an escalation point for incidents related to the Salesforce platform and associated integrations.

Experience

  • 5+ years of experience with SFDC administration (advanced admin).
  • Proficient in administrative tasks such as creating/editing Profiles, Roles, Users, Page Layouts, Email to Case, Approvals, Workflows, Reports, and Dashboards.
  • Knowledge of APEX code, SOQL, and Visualforce is preferred.
  • Salesforce.com implementation and support experience including minimum Salesforce.com certification ADM201 or DEV401 preferred.
  • Experience in web technologies like HTML, XML, CSS, JSP, JavaScript, WSDL, and SOAP.
  • Experience with use of the Salesforce.com APIs (via java, or through web services) to integrate Salesforce.com with other tools, such as Marketo.
  • Proven problem solving skills in the area of integrations.
  • Intermediate SQL skills.
  • Experience with 3rd party data toolsets such as Demand Tools, Jitterbit is highly desirable

JOB #1641

Marketing Manager - Demand Generation

 

POSITION: Marketing Manager - Demand Generation
LOCATION: San Francisco
STATUS: Full Time
START DATE: Interviewing Immediately

Our client, a SAAS company within the (SRE) platform industry, is looking for a skilled Marketing Manager with strong focus on Demand Generation to join their team.

You will be responsible for conceiving and developing innovative marketing programs to increase brand awareness, drive lead and opportunity generation and assist in converting sales opportunities to closes. Strong demand generation and pipeline acceleration is the core of this role.

Responsibilities:

  • Plan, execute, and optimize new customer acquisition campaigns and programs across a variety of channels
  • Developing multi-channel demand gen strategy, including email, content, social and paid
  • Identify target segments, develop, plan, execute and measure marketing campaigns
    Develop and execute on a content marketing strategy for the Multifamily audience
  • Develop life cycle nurture programs across acquisition, expansion, and retention audiences
  • Work closely with marketing and sales ops to drive functional alignment and measure marketing driven pipeline
  • Build relationships with customers, potential customers, and industry professionals
  • Develop compelling content, including blogs, webinars, and other road map activities

Requirements:

  • 3-5 plus years of B2B marketing experience with a proven experience in managing demand generation and demonstrating significant and measurable results
  • 2+ years experience with Marketing Automation (Salesforce and Hubspot)
  • Good analytical skills, ability to use data to measure marketing activities and determine future marketing campaigns
    Excellent project management of cross-channel campaigns including digital ads, email marketing, events, and etc to drive pipeline
  • Metrics-driven mindset and excels in setting KPIs, tracking progress and achieving goals

JOB #1634

VP Business Development

 

POSITION: VP of Business Development
LOCATION: Los Angeles
STATUS: Full Time
START DATE: Interviewing Immediately

A mobile software development company specializing in image recognition and annotation tools is looking for a VP of Business Development.

They help mobile devices see the world around them through lightweight and robust image recognition that triggers contextual content at the moment of relevancy. They provides rich and diverse mobile and augmented reality results through a patented, scalable, web-base platform – no app download required. We’re working to make accessing contextual content directly from the world around you easy, rewarding, and meaningful.

We are looking:

for a Vice President of Business Development. As our VP, you will take the lead on planning, analysis, and development of opportunities, including the finding of new markets, to grow business through both strategic partnerships and sales. You will work collaboratively with executive team—including the CEO, CTO, CCO and our Head of Product.

Responsibilities:

  • As the Vice President of Business Development, you will lead our company into revenue and will be responsible for increasing our live account size.
  • Develop a plan for building business development and sales strategy, hire and manage those teams to the extent needed to meet goals through 2020.
  • Establish and implement a sales operation culture that is focused on tracking results, documenting goals, and providing candid feedback about opportunities.
  • Build and tune a repeatable and scalable sales system that expands B2B and consistently delivers to forecast.
  • Manage and grow existing strategic partnerships, particularly with digital, immersive and advertising agencies.

Strategic Sales Planning:

  • Focus on go-to-market plans to targeted premium customers and down-market for the new products and sales strategy for products including professional service offering.
  • Design key business development, sales and relationship building initiatives.
  • Define and establish an effective sales approach, methods, activities, benchmarks and expectations that will ensure building appropriate and accurate pipeline, close rate, and controlled sales cycle and basis for measuring performance of the sales team.

Sales Execution & Performance:

  • Lead key account planning, business development opportunities and sales forecast and commitment decisions.
  • Establish strong relationships and partnerships across matrixed functions to collaborate on solutions which help remove roadblocks/barriers to sales execution.
  • Perform gap analysis between initial commitments and actual sales delivered and highlight learnings and adjustments to sales approach with the goal of coming up with appropriate actions to bridge the gaps and a more accurate future commitment/projection.
  • Continually evaluate sales compensation and commission programs and adjust accordingly to encourage higher sales delivery and address poor performance.
  • Conduct/attend trade shows, conferences and networking events with the goal of generating leads, highlight / demo products and services, understand competitions offerings and be visible in the industry.
  • Manage account and contact information through the entire sales lifecycle process using the company CRM system and ensure that the sales team maintains detailed account profiles and prepares sales and activity reports as required. Take ownership on the accuracy of information in the CRM.

Experience:

  • 7+ years of work on the business side of media or technology companies
  • Passion for and a fluency with technology, media and entertainment, digital, immersive and experiential advertising/marketing.
  • Demonstrated knowledge with proactive deal making and structuring the sales experience.
  • Superior oral and written presentation abilities, including executive-level presentation skills.
  • Outstanding strategic instincts with experience linking strategy to actual sales and operational requirements.
  • Strong leadership capabilities with ability to make quick, yet informed strategic decisions related to partnership and deal opportunities.

JOB #1629

Senior Partner Marketing Manager/Director, Microsoft Partnership

 

POSITION: Senior Partner Marketing Manager/Director, Microsoft Partnership
LOCATION: San Mateo
STATUS: Full-Time
START DATE: Immediately
SALARY: Market

Series B startup (data analytics company) with over $40M in funding; is looking for a Senior Partner Marketing Manager/Director, Microsoft to join their fast-growing marketing team. They are venture-funded by Telstra Ventures & Google Ventures. 

As the Senior Partner Marketing Manager/Director focusing on Microsoft Partnerships you will lead and engage on messaging, demand generation, content, and enablement efforts for this important partnership. You will work closely with cross-functional teams including Demand Generation, Integrated Marketing, Business Development, and Product Marketing, as well as with your counterparts at Microsoft to accelerate and grow this business.

Responsibilities: 

  • Create compelling messaging that portrays how the company’s product fits within the Microsoft ecosystem
  • Create and/or update collateral and partner with relevant teams including Audience Marketing, Demand Generation, and BD to incorporate into key channels and programs
  • Partner with demand generation & integrated marketing to drive quality of service through joint lead gen initiatives for priority segments and industries
  • With business development and enablement teams, scale enablement around our joint solutions to both the company’s and Microsoft audiences
  • With their field, integrated and developer marketing teams, drive pre-, during-, post-event lead engagement to maximize conversion for our presence at Microsoft events
  • Monitor and report on marketing performance

Qualifications: 

  • A minimum of 5+ years in a partner marketing role.
  • Deep experience working with Microsoft Partnership is a must 
  • Proven ability to drive results for global demand campaigns and experience in campaign strategy development and execution
  • Strong relationship-builder, great communicator, and strong influencer
     

JOB #1628

Director of Demand Generation

 

Position: Director of Demand Generation 
Location: San Francisco
Status: Full-Time
Salary: Market

Responsibilities & Requirements: TBD


 

JOB #1624

Events / Field Marketing Manager

 

POSITION: Events / Field Marketing Manager
SENIORITY LEVEL: Associate OR Manager
LOCATION: San Mateo
STATUS: Full-Time
START DATE: Immediately
SALARY: Market

Out client, a well-funded startup within Big Data Analytics platform space, backed by  Kleiner Perkins and Telstra Ventures is looking for Events / Field Marketing Manager.  You will support the demand generation and lead acquisition programs by successfully building and managing various types of fun and dynamic events. In this role, you will be an integral part of the marketing team and work closely with the Sales team members to plan and execute participation in trade shows, conferences and regional field events with the ultimate goal of driving sales pipeline.

This role requires about 30% of travel time so the right candidate will be excited about traveling to major metropolitan areas, Los Angeles, New York, Las Vegas, etc

Qualifications:

  • Plan and execute the logistics, budgeting, content development, scheduling, creative themes, ROI reporting, social media strategies, demand generation planning, and lead followup for a wide range of corporate and strategic event marketing projects.
  • Work closely with cross-functional, internal teams to build and manage event registration programs and campaigns.
  • Collaborate with Sales to drive post-event activity, including list uploads and preparation, pulling reports in Salesforce (and Marketo or other automation programs), creating outreach sequences, following up with Sales to track progress on leads, reporting MQLs and ROI to management, etc.
  • Research and report creative event options and venues while staying within the preferred program format and budget.
  • Manage external relationships with event vendors, production companies, and other agencies.
  • Provide onsite event support/management and complete other assigned duties as necessary.

Requirements:

  • 2-5 years of experience planning large, complex events and programs, such as product launches, conferences, executive programs, and trade shows.
  • A results-oriented, detail-oriented, customer-driven marketer with envious organizational skills who’s able to:

? quickly and efficiently solve problems;

? creatively negotiate demands;

? track and meet multiple, concurrent deadlines;

? assess and prioritize your own workload in a strict, deadline-oriented environment; and

? take initiative, lead by example, and achieve consistent results.

  • Excellent written/verbal communication and customer service skills.
  • Solid understanding of the modern technology tools used to plan, manage, and execute events.
  • Experience with Salesforce is a must
  • Willing and able to travel 30% of time to major metropolitan areas, Los Angeles, New York, Las Vegas, etc

 

JOB #1623

Demand Generation Manager

 

POSITION: Demand Generation Manager 
LOCATION: Mountain View
STATUS: Full-Time
START DATE: Immediately
SALARY: Market

Our client, the leader in mobile enterprise security, is looking for a Demand Generation Manager (Marketo and Salesforce).

The ideal candidate will be responsible for ensuring company’s digital campaigns are successfully launched, optimized and measured through various digital media channels, platforms and tactics (including SEM, paid social, display/banner media, ABM, content syndication and other digital tactics and platforms). 

Qualifications:

  • Ability to own measurement and analysis of funnel performance from lead to revenue
  • Ability to lead initiatives targeted at increasing responsiveness in the sales process and reducing friction/leakage in the funnel
  • Ability to identify improvement areas that drive measurable improvement in revenue contribution
  • Ability to track lead follow-up and close against best in class benchmarks
  • Ability to contribute to Account Based Marketing initiative by aligning marketing and sales targeting strategies
  • Ability to integrate intent data and analytics into GTM process to target highest yield prospects with personalized journeys
  • Ability to develop effective and actionable sales development, field sales and channel alignment and feedback mechanisms
  • Ability to collaborate with the marketing automation team to optimize nurture tactics as required
  • Ability to identify best practices and develop playbooks and process to drive adoption

Requirements: 

  • 3-5 years of experience in B2B marketing, preferably enterprise security software/SaaS, with experience measuring full revenue cycle performance with data
  • Strong experience with MAP (Marketo), CRM (Salesforce.com) and reporting systems
  • Proficient in Microsoft Office (including Excel, Word, PowerPoint & Access)

.

JOB #1617

Digital Marketing Manager (paid search, social, email, programmatic)

 

POSITION: Digital Marketing Manager (paid search, social, email, programmatic)
LOCATION: Mountain View, CA
STATUS: Full-Time
START DATE: Immediately
SALARY: Market

Our client, the leader in mobile enterprise security, is looking for a Digital Marketing Manager to join their team. You will focus on cross-channel campaigns such as Paid Search, Social (organic /paid), email, Programmatic/Retargeting/Banner Ads, etc. Reporting to the Director, of Demand Generation. this role will support the continued growth of our awareness and acquisition channels. You will own and create the seasonal and yearly integrated marketing calendar, focusing on cross-channel campaign strategy and end to end execution that bring the products and the brand to life across all touch points. You will collaborate closely with channel owners within marketing as well as our product, finance, analytics, design, brand, and legal teams to build and implement key strategic initiatives that drive value for both our customers and our company.

Qualifications:

  • Speak on behalf of our audiences and Understand customer insights and behaviors to reach the proper audience and nurture the customer journey
  • Lead the development and implementation of a cross-channel media planning, segmentation and personalization strategy for Personal Loans
  • Own the design of a test-and-learn infrastructure to move quickly and collaborate effectively across channels and teams
  • Establish clear processes for efficient workflow and communications
  • Measure, track, and document all test results and critical insights
  • Maintain cross-channel campaign calendar and testing roadmap

Requirements:

  • You have 3-5 years of professional experience leading paid media campaigns across various platforms:
    • SEO – Moderate
    • Paid Search – Proficient
    • Email – Proficient
    • Social (Organic/Paid) – Proficient
    • Programmatic/Retargeting/Banner Ads – Proficient
  • You have demonstrated experience in leading creative projects from ideation to delivery and launch
  • You have extensive experience working with audience segmentation, personalization, and/or conversion optimization
  • You have a strong analytical skill set and ability to translate data to media performance
  • Strong conceptual and strategic thinker – able to communicate effectively and influence others with a passion for storytelling
  • You bring an understanding of marketing analytics platforms (MTA/MMM, Heap and/or Google Analytics) and marketing technology (cookies, pixels, UTMs, etc.)
  • You are familiar with key campaign management tools and platforms (Google Adwords, Bing Ads, Facebook Ads Manager, etc.)
  • You have excellent and strong communication skills including presentations, written, and verbal communications.

JOB #1616

Senior Email Marketing Manager (Marketo)

 

POSITION: Senior Email Marketing Manager (Marketo)
LOCATION: Mountsain View, CA
STATUS: Full-Time
START DATE: Immediately
SALARY: Market

Our client, the leader in mobile enterprise security, is looking for a Senior Email Marketing Manager (Marketo certified). You will be responsible for ensuring that outbound digital campaigns are successfully launched through automation of emails, landing pages and online engagement. Your knowledge and understanding of nurture programs (including lead scoring segmentation, data cleansing, buyer intent signal data and post-campaign reporting) will ensure effective and timely delivery of programs for prospects and customers.

Qualifications:

  • Oversee all marketing automation programs, including marketing scoring models, lead routing rules, nurturing flows, and company-wide best practices
  • Possess a keen understanding of campaign objectives, audiences and persona, you will build and coordinate all demand generation campaigns
  • Collaborate with content and creative team members in the development of new campaigns, content and landing pages
  • Manage and build email lists, campaigns and templates utilizing Marketo marketing automation platform, prepare and adjust content and call-to-actions and coordinate with creative team to optimize campaign towards maximized response, engagement and qualified lead generation
  • Help grow our database and deepen our relationship with current database members through a broad range of lead nurture campaigns
  • Drive innovative lead generation programs to increase qualified sales opportunities and achieve deeper penetration in emerging segments
  • Grow prospect database of addressable leads, and ensure database cleanliness against existing/former customer databases
  • Write and manage the development of landing pages, emails, programs and other marketing collateral via Marketo
  • Work closely with Sales Operations and cross-functional marketing teams to execute large-scale demand generation and account-based marketing programs
  • Understand all marketing channels metrics, evaluate each campaign performance, ROI tracking, wrap-up reports and recommendations for future high-velocity campaigns
  • Own measurement and analysis of funnel performance from lead to revenue
  • Contribute to Account Based Marketing initiative by aligning marketing and sales targeting strategies
  • Integrate intent data and analytics into GTM process to target highest yield prospects with personalized journeys

Requirements:

  • 3-5 years of experience in B2B marketing
  • Experience with Marketo, Salesforce.com and reporting systems
  • Detail-oriented, possesses intellectual curiosity, passion for performance-led decision making, ability to multitask and able to thrive in a fast-paced environment
  • Excellent verbal and written communication skills – experience developing compelling communications that engage customers and prospects a plus
  • Strong interpersonal skills, including the ability to interact with and influence at all levels

JOB #1603

Director of Demand Generation (ABM exp)

 

POSITION: Director of Demand Generation (ABM exp.)
LOCATION: San Mateo
STATUS: Full-Time
START DATE: Immediately
SALARY: Market

Pre-IPO, series D startup with over $100M in funding and venture-funded by Andreessen Horowitz is looking for a Director of Demand Generation (ABM exp.) to join their team. The successful candidate will have extensive experience at an enterprise level SaaS company within data space, leading Demand Generation ABM programs.


The Director of Demand Gen is responsible for delivering strategic global marketing programs that drive demand for the company’s solutions, grow sales pipeline, accelerate the sales cycle, target and nurture high-propensity accounts and prospects, and amplify brand messages.


What You'll Be Doing

  • Continuously develop the Demand Gen organization, evolving services and capabilities to match business needs
  • Develop and manage the execution of programs and campaigns in alignment with the company goals
  • Provide intelligence and guidance to the field marketing teams with regards to optimal marketing mix execution to generate new leads and move along the existing pipeline, based upon data science
  • Drive creation of reporting and analytics insights into top-level marketing dashboards across key performance indicators mapped to the demand funnel
  • Partner with product marketing, field marketing, and corporate marketing teams to align and optimize all demand-related functions
  • Partner with Marketing & Sales Operations to oversee the management and performance of our marketing automation platform and all other marketing & sales tools
  • Work with other marketing teams to extend the reach of marketing automation impact (e.g. pipeline acceleration, lead nurturing, customer retention)Work with Marketing & Sales Ops to Implement best practices in database management to increase data integrity and market reach across geographies; support marketing database strategy and data requests (e.g. segmentation, list pulls)


Background & Experience

  • 10+ years developing and executing strategic B2B demand gen and Account Based Marketing (ABM) programs in a B2B, SaaS and Enterprise environment
  • Hands-on experience working with demand generation tools, including marketing automation and lead scoring software, ABM and other demand ops tools
  • Has worked with/implemented a b-to-b organization's demand waterfall reporting model (e.g. lead scoring, service-level agreements, lead sourced/influenced ratios)
  • Budget allocation and reporting experience
  • Has previously selected/overseen creative and demand creation agencies
  • Testing and optimization experience
  • Background in Global Campaign strategy and program execution
  • Excellent programmatic marketing knowledge (eg, multi-stage, multi-touch campaign blueprinting and execution) and digital marketing knowledge (SEA, SEO, Email marketing, Web UX, partner marketing, retargeting)
  • Analytical, data-minded and measurement focused, while also holding an eye for craftsmanship

JOB #1600

Sr. Design & Manufacturing Engineer

 

POSITION: Sr. Design & Manufacturing Engineer 
LOCATION: Irvine
STATUS: Full Time
START DATE: Interviewing Immediately
REPORTING: CTO

The Sr. Design and Manufacturing Engineer contributes to the long-range direction of overall technology function. Monitors and analyzes technology and trends that could improve the company's products and performance. Helps to establish technology standards and communicates technical information to the organization.

More specifically this position will be responsible for a wide variety of tasks including but not limited to the following: Primary and Secondary Cryogenic packaging design and manufacturing used in the logistics cold chain for life sciences; Sustaining Engineering; Manufacturing Engineering, Validation and test plan development.

This position will call on all your mechanical engineering skills including knowledge of physics, industrial design, mechanics, electronics, systems, materials engineering, and thermodynamics.

Primary responsibilities will include:

  • assessing market project requirements based on sales and customer input and after approval pursing these projects
  • developing budgets, timescales and specifications with clients and managers to meet marketing and sales goals
  • liaising with suppliers regarding design and manufacturing specifications to ensure optimum relationships and results
  • problem solving
    • participate in QA investigation and corrective actions to address client complaints
    • to drive product and process improvements
  • keep up-to-date on manufacturing and product market trends and improvements
  • producing and implementing designs and test procedures
  • measuring performance of mechanical components, devices and engines
  • testing, evaluating, modifying and re-testing products
  • writing reports and documentation
  • providing technical advice
  • analyzing and interpreting data including data collected from proprietary monitoring system and/or testing data
  • some field engineering
  • client education regarding products
  • Designing new products
  • Sustaining existing products with engineering support and design modifications

The type of design work these engineers will be doing will be:

  • Corrugated packaging design
  • Sheet metal design
  • Heat transfer and temperature controlled shipping container design
  • Sensor systems for measuring temperature, weight, pressure, humidity, orientation, location etc.
  • Industrial design to not only make the products functional but look aesthetically pleasing
  • Experience with 3D printers

Qualifications and Education Requirements

  • 10+ years of Packaging design including electronics, Heat transfer experience, Materials engineering, industrial design, DFM/DFA, Solid modeling using Autodesk Inventor or equivalent parametric modeling software
  • Manufacturing engineering including manufacturing and assembly process development and documentation, Lean six sigma background preferred.
  • Proficient in Autodesk Inventor & Vault

JOB #1586

Content Marketing Manager (real estate or finance exp)

 

Position: Content Marketing Manager (real estate or finance exp)
Location: San Francisco, Remote
Status: Contract to Hire
Start Date: ASAP

Responsibilities:

  • Drive all content marketing initiatives to increase traffic and engagement, and generate leads to help deliver new prospects and tighten relationships with existing customers
  • Think methodically about content categorization and structure, content development, distribution and measurement
  • Deliver a comprehensive content marketing strategy and editorial plan
  • Work both independently and with outside resources to create blog posts, white papers, surveys, slide shares, newsletters
  • Devise channel strategy for the distribution of digital content, with a deep understanding of the best practices for enterprise SaaS solutions
  • Measure and optimize the content program on an ongoing basis

Requirements:

  • 5+ years of content marketing experience, ideally at a B2B SaaS company and even better if at a startup
  • Ability to master complexity and convey complex concepts in simple (but not simplistic) terms
  • Experience creating content for the web and growing a social audience
  • Experience with Wordpress, Google Analytics, and the top social channels
  • A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven and rely on data to make decisions.

JOB #1583

Director, Digital Growth & Acquisition Marketing

 

Position: Director, Digital Growth & Acquisition Marketing (paid, search affiliate)
Location: San Francisco
Status: Full-Time
Start Date: Immediately
Salary: Market

Our client, a well-known luxury beauty brand is looking for a Director of Digital Growth & Acquisition Marketing (paid, search affiliate) to join their team. The ideal person will manage digital marketing budget, share responsibility for achieving the eCommerce channel sales forecast, and drive marketing efficiency and effectiveness through the sales funnel.

Responsibilities

  • Building and optimizing our existing digital marketing programs and agencies, across SEM, affiliate, marketplaces/CSE and display retargeting/prospecting (including paid, search, affiliate).  
  • Experimenting with and testing new methods of online customer acquisition.
  • Driving customer loyalty and repeat purchase through digital marketing efforts.
  • Managing and tracking media budgets, forecasts and reporting at channel level for traffic, revenue, spend, ROI and other performance KPIs.  
  • Continually optimize through continuous cadence of testing, including customer segmentation, creative and landing pages.
  • Working cross-functionally with our Consumer Marketing and Creative teams to drive brand 360 campaigns through digital marketing efforts.
  • Partnering with our Retail Marketing team to support COOP digital marketing efforts for retailer .com businesses.
  • Analyzing and communicating results of digital marketing campaigns to team members and executives.

Qualifications: 

  • 8+ years successfully managing digital marketing programs, including hands-on experience with SEM, affiliate, CSE and display/paid social for a retailer or consumer products brand
  • Proficiency in Google Analytics, Ad Words, Bing, Excel, Google Display Network, Social Paid Interfaces, Affiliate Networks
  • Expertise in web analytics, all aspects of online marketing and well versed in website usability and landing page optimization
  • Beauty or fashion experience a plus

JOB #1576

Senior Director of Analytics

 

POSITION: Senior Director of Analytics
LOCATION: San Francisco
STATUS: Full Time
START DATE: Immediately

A global leader in the entertainment industry, is seeking a Senior Director of Analytics to lead its Analytics team. The Senior Director of Analytics is responsible for defining the long-term strategy for Analytics and executing on that vision, developing and leading a team of high-performing data scientists and analysts that deliver data-driven insights and recommendations.

Responsibilities:

  • Lead the definition and implementation of quantitative and qualitative metrics and KPIs
  • Define data roadmap and strategy in collaboration with various cross-functional teams and partner with the BI team to deliver on that roadmap
  • Research, design, implement and validate models and algorithms to analyze diverse sources of data and enable critical business decisions
  • Communicate actionable results and findings derived from data throughout the organization in a clear, concise way
  • Drive interpretation, socialization and adoption of operational reports and dashboards

Marketing Analytics

  • Collaborate with marketing leadership to develop strategy, benchmarks, goals, and KPIs throughout the entire marketing funnel from awareness to purchase
  • Develop Media mix model to help optimize marketing investments
  • Analyze online and offline customer behavior and journey and build multi-touch attribution model
  • Perform cross-channel analysis of key marketing pulse points
  • Partner with CRM team to identify optimal communication strategies to maximize player engagement and loyalty
  • Run weekly Marketing Analytics meeting, providing strategic insights to leadership team

Game Analytics

  • Conceptualize, create and maintain performance dashboards to monitor KPIs for acquisition, retention and monetization of players.
  • Perform cohort analyses to identify trends in player behavior and measure impact of content release on player activity and monetization.
  • Develop and maintain predictive models to forecast player engagement and retention across Ubisoft game portfolio.
  • Collaborate with Production studios and Finance team to enable data-driven business  decisions and recommendations related to product life cycle and roadmap

Qualifications

  • Strong leadership and execution skills. Track record of building and managing high-performing teams and ability to deliver short-term wins while building towards larger strategic vision
  • 5-10 years experience in quantitative analysis roles. Demonstrated experience applying data science methodologies to real world problems
  • Excellent communication skills, capable to present findings to both technical and non technical audiences, including senior leadership
  • Bachelor’s degree in a quantitative field such as Maths, Statistics, Computer Science or related field. Master’s degree preferred
  • Expert in analyzing large, complex, multi-dimensional data sets with a variety of tools
  • Knowledge of SQL, familiarity with at least one scripting language (R, Python,…)

JOB #1573

Demand Generation Manager

 

Position: Demand Generation Manager
Location: San Francisco 
Status: Full-Time
Start Date: Immediately
Salary: Market

Series C startup with over $60M in funding by Menlo Ventures & Salesforce Ventures is looking for a Demand Generation Manager to join their fast growing marketing team. 

Responsibilities:

  • Ability to grow demand generation to increase volume and quality of MQLs
  • Ability to optimize lead nurturing tracks based on performance metrics
  • Ability to optimize conversion paths and rates overall, and drive MQLs for sales
  • Ability to optimize the lead-to-customer conversion rate and improve funnel marketing efficiencies
  • Ability to forecast, analyze, and develop action plans to improve the impact of demand generation activities on sales pipeline, revenue and sales cycle length
  • Ability to manage re-targeting efforts and implement nurturing and follow up campaigns to ensure optimal conversions from lead to opportunity
  • Ability to collaborate with the Sr Content Manager, and Sr Demand Generation Manager on inbound-marketing tactics such as Content, SEO, website CTAs, landing pages, online advertising, and lead-generation forms
  • Ability to collaborate with the revenue team to share knowledge and provide suggestions for best practices
  • Ability to lead nurturing, including all outbound and inbound leads using Marketo automation tools
  • Ability to analyze and draw conclusions from analytics and metrics to formulate actionable tactics

Requirements: 

  • 3+ years of B2B demand generation experience (e-commerce SaaS experience preferred)
  • Marketo experience a must! 

JOB #1572

Media Manager (Media Buying/ Media Placing, Programmatic)

 

Position: Media Manager(Media Buying/Media Placing, Programmatic)
Location: South San Francisco
Status: Full Time
Annual Salary: Market

Our client is seeking a Media Manager to effectively strategize, manage, execute and report on media activities.  This person will be responsible for execution of approved media buys and initiatives based on assigned business goals and ROI targets, and achievement of assigned marketing goals.

Responsibilities:

  • Work with the marketing team and external partners and agencies to strategize, manage, and execute a media strategy that directly supports efforts to increase sales, revenues, and profits.
  • Manage effective and proactive paid digital media campaigns to drive qualified traffic and greater conversion online and offline, and analyze performance, including but not limited to: SEO & SEM and local search, mobile, social, display, affiliate and LinkedIn
  • Run frequent traffic and site conversion reports in Google Analytics; analyze data and make media optimization recommendations.
  • Manage day-to-day digital media partner relationships, including acting as primary contact for day-to-day activities, projects, work orders, contracts and billing.
  • Implement measures to ensure programs can be monitored for effectiveness, while keeping up with changing media marketplace to stay current

Requirements:

  • 3+ years’ experience with digital media buying or marketing equivalent in retail or agency environments
  • Experience working with annual sales in excess of $500M programmatic media buying/media placing.
  • Experience with Google Analytics required.
  • Experience strategizing, executing, and optimizing campaigns in all social platforms

JOB #1563

VP of E-commerce & Customer Marketing

 

Position: VP, E-commerce & Customer Marketing
Location: San Francisco
Status: Full-Time
Start Date: Immediately
Salary: Market

Our client, a well-known luxury beauty brand is looking for a VP of E-commerce and Customer Marketing to join their team. As the VP, E-commerce & Customer Marketing, you will be responsible for leveraging digital and e-commerce to drive sales and optimize the customer journey across all touch-points. You will set a vision and strategy for customer journey / lifecycle marketing and longer term CRM and loyalty across channels, and drive digital marketing programs that support both sales and brand awareness.

This role with work closely with leadership across the Brand Marketing, Retail Marketing, Sales, Digital Product Development, Operations and Finance teams.   

Responsibilities:

E-commerce Sales and P&L

  • Responsible for setting and meeting e-commerce sales goals, as well key performance drivers such as traffic, conversion,  AOV, new and repeat customers.
  • Oversee the e-commerce P&L, partnering closely with the digital product development team on technology investments, operations on warehouse & logistics, and finance.
  • Oversee daily and monthly sales forecasting.
  • Develop and execute online marketing calendars to support revenue targets, in line with overall brand and retail marketing initiatives across channels.
  • Contribute to recommendations for enhancements to e-commerce-related systems and workflow to improve process and efficiencies.

Merchandising & Site Content

  • Direct team in the development of e-commerce merchandising activity and demand planning. Partner with planning to maintain appropriate sell through of limited life items and 100% in-stock rate on core and new products.
  • Lead team in executing seasonal, new product and promotional programming vision from concept to launch.
  • Define need for e-commerce channel-exclusive products and promotional items, and brief product marketing on requests.
  • Create online only content and events throughout the seasons to drive sales goals that support overall brand and product priorities.
  • Ensure the day-to-day effectiveness and optimal customer experience of product presentation, site merchandising, navigation, onsite search and content.  
  • Actively contribute and advocate for site feature and functionality additions / enhancements that drive engagement and conversion, leveraging ongoing tracking and analysis of customer onsite behavior and a pulse on industry & competitive trends.
  • Drive development of content that creates a home for the company's best brand and product storytelling.
  • Partner closely with digital product development on the addition of new innovation that keeps the company at the forefront of a digital-first mindset

Acquisition & Growth Marketing

  • Drive all digital marketing strategies and tactics internally and with 3rd party partners to grow awareness, traffic and conversion, including paid social, SEM, SEO & Affiliates.
  • Forecast and deliver on volume, costs, and revenue targets for all acquisition programs.
  • Lead testing and innovation to optimize marketing effectiveness and return on investment, including new channel development.
  • Manage creative briefing and asset development to support agile digital marketing needs.

Customer Marketing

  • Deeply understand the insight and behavior of customers across all retail and marketing channels utilizing analytics and customer service information, and build programs that capitalize on this knowledge.
  • Oversee email marketing, communication strategy and performance end-to-end.
  • Lead retention and CRM marketing initiatives to drive engagement and repeat purchases, including trigger campaigns, win-backs, refer-a-friend programming and customer journey/lifecycle.
  • Create customer segmentation to drive relevant and impactful marketing communications and list creation for internal customer research.

Overall Brand Support

  • Oversee digital programming and support for all key brand marketing initiatives.
  • Plan and activate optimal site, email and digital marketing exposure to elevate new product launches for awareness, engagement and sales.
  • Support and provide guidance on special digital projects and site features that contribute to broader brand priorities.  
  • Online Retailer Integration
  • Partner with Sales and Retail Marketing on retailer.com business where all products are sold.
  • Collaborate on strategy to drive retailer.com sales and marketing programs that support the holistic online and brand strategy, minimizing cannibalization.
  • Share best practices to help continuously improve the retailer.com branded customer experience.  


Requirements:

  • 10+ years experience managing all key business functions described above
  • Proven track record in growing a successful, sizeable e-commerce business with experience in both strategy development and operational execution
  • Strong knowledge of e-commerce strategy and planning, budget and P&L management, sales forecasting, online merchandising and marketing. Global e-commerce experience a plus
  • Deep understanding of paid media and performance marketing
  • Hands-on experience with retention marketing and customer journey-building; loyalty program experience a plus
  • Knowledge of customer analytics, segmentation and LTV usage and modeling

JOB #1562

Sr. Manager of Merchandising and Site Content

 

POSITION: Sr. Manager of Merchandising and Site Content 
LOCATION: San Francisco
STATUS: Full-Time
START DATE: Immediately
SALARY: Market

Our client, a well-known luxury beauty brand is looking for a Senior Manager of Merchandising and Site Content to join their team. This role will manage cross-functional efforts across product, marketing, technology and operations to increase site conversion and drive sales. 

RESPONSIBILITIES: 

  • Lead and plan short and long-term strategy and execution of Toofaced.com content and merchandising to drive the eCommerce business while ensuring a best-in-class customer experience.
  • Develop overarching go-to-market strategy for new product launches, including engaging site content, unique storytelling, and merchandising tools, based on product positioning, target audience, and storytelling needed throughout the consumer journey.
  • Collaborate with marketing, education, and design teams to plan and develop best-in-class on-site assets & landing page execution for all programs. Influence campaign concepts by championing content that is compelling and drives engagement and intent to purchase.
  • Continually improve content process and opportunities
  • Oversee the end-to-end workflow related to company's product launches, promotions and overall ongoing site content and SKU management.
  • Own site content and calendar development in partnership with Campaign Marketing to drive demand and customer acquisition objectives.
  • Partner with Campaign Marketing to develop high-performing campaigns around newness and ongoing hero support. Write creative briefs and provide creative feedback. Ensure accuracy, quality and brand consistency in site content.
  • Identify site feature and functionality enhancements in partnership with Product Management to drive conversion and enrich the customer experience.
  • Optimize onsite search and site content for SEO and establish best practices.
  • Monitor, analyze and translate site analytics data to continuously identify opportunities and take actions for improvements..
  • Partner with Retail Marketing on best practices to optimize retailer .com experiences and sales with a customer-centric, omnichannel lens.

QUALIFICATIONS:

  • 5-7 years of experience at an eCommerce retailer, in an online merchandising function
  • Experience in product information and content management systems, ideally with Demandware
  • Knowledge of Google Analytics or similar web analytics tool and experience driving to online KPIs
  • Familiarity with web standards for multiple browsers and platforms
  • Demonstrated results in driving profitable growth at scale
  • Google Analytics proficiency
  • Strong understanding of SEO

JOB #1553

Vice President of Field Sales, Central

 

POSITION: Vice President of Field Sales
LOCATION: TBD
STATUS: Full-Time
STARTS: Interviewing Now
ANNUAL SALARY: Market
This role is reporting to the CRO

Late stage, Series C startup is looking for a Vice President of Field Sales to join our growing sales organization.  The VP of Field Sales will report directly to the CRO and will be responsible for all sales activities for the Enterprise Sales Representatives on the Central US. 

The company provides performance monitoring platform that provides real user monitoring, comprehensive test types, real-time analytics. 

Qualifications:

  • Oversees the recruiting, hiring and development of the Central US field sales organization.
  • Carries direct responsibility for the US company’s revenue and 2019 sales quota.
  • Develops plans and strategies for developing business and achieving the US company’s sales goals.
  • Manages sales budgets.
  • Provides detailed and accurate sales forecasting.
  • Establishes compensation, training, and sales incentive programs.
  • Drives the development of national sales strategies.
  • Maintains key customer relationships, and develops and implements strategies for expanding the company’s customer base.
  • Monitors customer, market, and competitor activity and provides feedback to company leadership.
  • Manages overall sales process, sets appropriate metrics for sales funnel management.
  • Travels for in-person meetings with customers and partners to develop key relationships.

Requirements:

  • Experience in performance monitoring of applications and/or infrastructure.
  • 5+ years SaaS experience. 
  • 5+ years’ software licensing experience.
  • 10+ years’ sales/sales management experience in comparable industries, with a minimum of 4 years in a leadership role.
  • Ability to plan and manage at both the strategic and operational levels.
  • Established contacts and relationships with potential customers and channel partners.
  • Outstanding consultative selling skills.
  • Excellent interpersonal skills with executive level customers and partners.
  • Proven evangelical sales track record in a new product/new market environment.
  • Ability to work collaboratively at all levels to create a results-driven, team-oriented environment.
  • Experience with a specific sales methodology, sales funnel management.
  • Well-versed in using marketing and sales software applications.

JOB #1552

Vice President of Field Sales, West

 

POSITION: Vice President of Field Sales
LOCATION: Los Angeles OR San Francisco OR Seattle
STATUS: Full-Time
STARTS: Interviewing Now
ANNUAL SALARY: Market
This role is reporting to the CRO

Late stage, Series C startup is looking for a Vice President of Field Sales to join our growing sales organization.  The VP of Field Sales will report directly to the CRO and will be responsible for all sales activities for the Enterprise Sales Representatives on the West.  This opportunity is located in either Los Angeles or San Francisco.

The company provides performance monitoring platform that provides real user monitoring, comprehensive test types, real-time analytics. 

Qualification:

  • Oversees the recruiting, hiring and development of the West field sales organization.
  • Carries direct responsibility for the US company’s revenue and 2019 sales quota.
  • Develops plans and strategies for developing business and achieving the US company’s sales goals.
  • Manages sales budgets.
  • Provides detailed and accurate sales forecasting.
  • Establishes compensation, training, and sales incentive programs.
  • Drives the development of national sales strategies.
  • Maintains key customer relationships, and develops and implements strategies for expanding the company’s customer base.
  • Monitors customer, market, and competitor activity and provides feedback to company leadership.
  • Manages overall sales process, sets appropriate metrics for sales funnel management.
  • Travels for in-person meetings with customers and partners to develop key relationships.

Responsibility:

  • Experience in performance monitoring of applications and/or infrastructure.
  • 5+ years SaaS experience. 
  • 5+ years’ software licensing experience.
  • 10+ years’ sales/sales management experience in comparable industries, with a minimum of 4 years in a leadership role.
  • Ability to plan and manage at both the strategic and operational levels.
  • Established contacts and relationships with potential customers and channel partners.
  • Outstanding consultative selling skills.
  • Excellent interpersonal skills with executive level customers and partners.
  • Proven evangelical sales track record in a new product/new market environment.
  • Ability to work collaboratively at all levels to create a results-driven, team-oriented environment.
  • Experience with a specific sales methodology, sales funnel management.
  • Well-versed in using marketing and sales software applications.

JOB #1551

Director of Product and Solution Marketing

 

POSITION: Director of Product and Solution Marketing
LOCATION: TBD
STATUS: Full-Time
STARTS: Interviewing Now
ANNUAL SALARY: Market
This role is reporting to the Chief Marketing Officer

Late stage, Series C startup is looking for a Director of Product and Solution Marketing. The company provides performance monitoring platform that provides real user monitoring, comprehensive test types, real-time analytics. You will work with customers, product management, demand generation, corporate marketing and sales enablement to drive the product and solution marketing plan to accelerate the go-to-market strategy.

RESPONSIBILITIES

Market and strategy immersion

  • Deeply understand customer needs, market dynamics, competitors and product capabilities
  • Provide feedback into product planning to guide future product roadmaps
  • Develop compelling messaging and positioning and lead our solutions portfolio

Marketing content development and support

  • Produce high fidelity external-facing content including data sheets, solution guides, ebooks, blogs, demo videos, web content, and blogs for all buying stages
  • Build product launch plans that are fully synced with business & revenue goals and align with pipeline generation targets

Support campaign plans that are fully synced to pipeline generation targets

  • Sales/partner enablement content development and support
  • Create compelling and easy to understand internal-facing content including sales training, competitive positioning, FAQs, and cheat sheets
  • Train sales to deliver the right solutions and messaging to market
  • Evangelize, educate, and help win flagship brands

REQUIREMENTS

  • 7+ years proven experience in product, product marketing, and/or technical product management / marketing. Prior experience in sales engineering a plus
  • Domain experience in web monitoring, network monitoring, log management, APM, and/or system monitoring
  • Excellent written and verbal communication skills and a passion for creating impactful content that breaks through market clutter - strong presentation skills
  • Demonstrated ability to execute projects and juggle multiple requests with minimal guidance in a fast-paced entrepreneurial environment.
  • Ability to regularly travel to company HQ and customers, events and conferences as needed.

JOB #1513

Performance Marketing Manager / Ad Words

 

POSITION: Performance Marketing Manager
LOCATION: East Bay
STATUS: Full-Time
START DATE: Immediately
SALARY: Market

As Performance Marketing Manager, Ad Words you will be responsible for managing a substantial budget to grow the number of customers. You’ll play a critical role in the marketing team, working alongside the creative, content and campaign teams to develop new acquisition campaigns and support multi channel initiatives.

The ideal candidate loves analyzing campaigns both qualitatively and quantitatively, optimizing them and running A/B testing. You should be comfortable with managing multi-million dollar budgets, and owning the return on investment on the campaigns you manage.

Responsibilities

  • Optimize the marketing budget in channels you manage and deliver efficient return on investment (Search, Social, Video, Affiliates and Display)
  • Work closely with the marketing team to identify the best value proposition for the advertising campaigns and optimize various stages of the conversion funnel on the campaigns that you run
  • Work closely with the creative team to create marketing assets (text ads, social ads, videos, landing pages and more)
  • Plan, execute and report out on progress and learnings along the way.

Requirements

  • 1-3 years experience managing large AdWords campaigns
  • Experience managing social, video and/or display campaigns is a strong plus
  • Exceptional Excel skills

JOB #1504

Promotions Analyst (focused on test measurement)

 

POSITION:  Promotions Analyst (focused on test measurement)
STATUS: Ongoing Contract 
START DATE: Interviewing Immediately

Our client, a leader in the retail industry, is looking for a skilled Promotions Analyst for a long-term contract role.  You will be working on the Marketing Analytics team and providing analytics support for all retail promotions.

Responsibilities:

  • Build and run strategic reporting and analysis to inform and educate business partners
  • Serve as a strategic thought leader as we evolve our programs
  • Perform ad hoc analysis to answer business questions
  • Manage relationships with teams and provide objective information derived from data to support their functional areas
  • Communicate actionable insights and high level results to business partners
  • Build promotion redemption forecasts based on historical performance and business trends
  • Stay current on trends and best practices in retail & analytics

Requirements:

  • 2+ years of experience
  • Prior retail experience
  • Strong SQL skills
  • Experience with web analytics tools such as omniture site catalyst a plus.
  • Ability to manage several projects simultaneously and prioritize appropriately
  • Ability to forecast, analyze promotion response data, pull targeted client lists, promotional scenario planning.
  • Ability to make recommendations based on findings and communicate that to business partners

JOB #1503

Promotions Analyst (focused on promotions forecasting, hind sighting , and adhoc)

 

POSITION:  Promotions Analyst (promotions forecasting, hind sighting , and adhoc)
LOCATION: San Francisco
STATUS: Ongoing Contract 
START DATE: Interviewing Immediately

Our client, a leader in the retail industry, is looking for a skilled Promotions Analyst for a long-term contract role.  You will be working on the Marketing Analytics team and providing analytics support for all retail promotions.

Responsibilities:

  • Build and run strategic reporting and analysis to inform and educate business partners
  • Serve as a strategic thought leader as we evolve our programs
  • Perform ad hoc analysis to answer business questions
  • Manage relationships with teams and provide objective information derived from data to support their functional areas
  • Communicate actionable insights and high level results to business partners
  • Build promotion redemption forecasts based on historical performance and business trends
  • Stay current on trends and best practices in retail & analytics

Requirements:

  • 2+ years of experience
  • Prior retail experience
  • Strong SQL skills
  • Experience with web analytics tools such as omniture site catalyst a plus.
  • Ability to manage several projects simultaneously and prioritize appropriately
  • Ability to forecast, analyze promotion response data, pull targeted client lists, promotional scenario planning.
  • Ability to make recommendations based on findings and communicate that to business partners

JOB #1498

Senior Analyst, Business Analytics & Strategy

 

POSITION: Senior Analyst, Business Analytics & Strategy  
LOCATION: San Francisco
STATUS: 12 month contract (potential for conversion)
START DATE: Interviewing Immediately

The ideal candidate is data-savvy and has an intellectual curiosity to drill deep to uncover business drivers and present insightful, actionable recommendations to the business. S/he is comfortable with ambiguity and exploring new growth opportunities for the business. This candidate can successfully build collaborative partnerships across the organization, independently manage projects, and work together with other analytics team members and leadership.

Qualifications: 

  • Transform business questions into fact-based analyses that deliver clear insights and actionable recommendations
  • Leverage client trends and insights to develop and evaluate brand and category growth strategies
  • Execute plans to gather data and develop practical solutions through qualitative and quantitative analyses
  • Provide ad hoc business and competitive intelligence and insights for key senior executives
  • Coordinate analysis for select cross-functional initiatives (e.g. new format roll-outs, launch strategy for new business opportunities)
  • Assist in developing materials to communicate strategy internally and externally (e.g. Operating Committee meetings, strategic off-sites)

Requirements:

  • 3+ years of experience in an strategic analytical role
  • This is a client facing role and experience presenting to VP / SVP level executives is a must
  • Strong analytical and financial skills with ability to perform complex analyses to generate data driven insights and recommendations as well as develop program/initiative business cases
  • Experience with client analytics preferred; and experience in retail or strategy consulting role a plus
  • Technical skills: Strong SQL coding skills required (can join/merge data sets with complex relationships); Moderate/Advanced Tableau skills (or comparable data visualization tool) required; SAS coding experience a plus

JOB #1481

Content Marketing Manager / Writer B2B

 

POSITION: Content Marketing Manager / Writer (B2B)
LOCATION: San Francisco
STATUS: 5-6 month contract (full-time hours)
START DATE: Mid Jan., 2019
HOURLY RATE: $30-$40/hr DOE

Our client, a well-known software company focusing on creating, editing, signature, and secure Portable Documents is looking for a skilled Content Marketing Writer to join their Marketing team. This role will be responsible for helping drive the content strategy to build brand awareness, thought leadership and demand generation content that earns attention, credibility with key audiences. A big part of your job will be helping our diverse audiences understand what we do and how it can benefit them. It’s a role that not only requires great writing skills but also depends on your ability to collaborate with others and manage projects from conception to completion. A great storyteller, this person will also manage, edit, and write content that educates and appeals to our target audiences.

Responsibilities

  • Assist with authoring white papers, articles, eBooks, webinars, web copy and e-books to support marketing activities
  • Assist with brainstorm with cross-functional teams to identify innovative content ideas related to industry news, trends, market forces, strategy, customer challenges and positioning.
  • Assist with creating and managing editorial calendar for content planning and production
  • Regularly perform a content audit for content gap analysis and planning
  • Work with the creative team to create finished pieces for publication
  • Review and edit content, and contribute as a writer on other marketing projects as needed
  • Report on content performance to marketing and product teams

Requirements

  • 2-3 years of experience
  • Excellent writing and editing skills
  • Passion for and proven experience developing educational and even provocative content, from developing concepts and researching stories to interviewing experts and leading writing/editing efforts
  • Demonstrated creativity and ability to repurpose content efficiently
  • Can express complex material clearly, concisely and persuasively
  • Good listening and discussion facilitation skills, with attention to detail, quality and accuracy
  • Self-starter who can manage workload and deadlines to deliver projects on time
  • Able to work independently but loves working with others
  • Bachelor’s degree: journalism, communications or marketing preferred
  • Proficient in content marketing, including copywriting, editing, distribution, and promotion

JOB #1267

Director of Marketing

 

POSITION: Director of Marketing
LOCATION: San Francisco
STATUS: Full-Time
START DATE: Immediately
SALARY: Market

Note: 25% travel will be required.

Our client, a global consumer accessories company focused on the entertainment industry, is looking for an experienced Director of Marketing to join their team.

Responsibilities:

  • Develop and execute marketing and PR strategy (US, Canada, LATAM).
  • Strategize and implement comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of the organization.
  • Evaluate and develop the retail channel strategy and regional targets with the VP of Sales.
  • Develop and execute retail launch plans for new products in line with company’s go-to-market strategy.
  • Own and maintain budget for entire department from headcount to ad spend.
  • Manage advertising agencies and public relation firms to achieve regional marketing, community, and PR goals.
  • Negotiate with vendors and contractors for pricing and costs of goods for design, PR, marketing, and creative services.
  • Direct our involvement in various co-marketing activities including coordinating business and marketing development with regional partners.
  • Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
  • Gather, identify, and prioritize functional and product requirements into internal feedback loop to support product feature requests and ideas.


Qualifications:

  • 8+ years of exp in a Director of Marketing role (gaming or consumer electronics space)
  • Extensive experience managing a marketing budget and a team.
  • Background working with brick-and-mortar and/or digital retailers.
  • Familiarity collaborating with US, Canada, and LATAM.
  • Experience with product launches and events.