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JOB #1542

Sr. SEO Manager

 

Position: Sr. SEO Manger
Location: San Francisco
Status: Full Time
Start Date: Immediately
Salary: Market

We are seeking an SEO expert to drive the continued growth of unpaid traffic. A data-driven and technically-savvy individual, you fully understand SEO best practices and have been responsible for developing, executing and measuring the impact of SEO strategy in previous roles. A member of the Growth and Content team, you'll work closely with marketers, product managers and engineers, identifying and sharing actionable insights and promoting the value and importance of SEO throughout the organization.

Responsibilities:

  • Lead SEO efforts for sustainable organic traffic growth
  • Coordinate with marketing, product, design, and engineering to plan and execute well-informed strategic initiatives designed to drive growth in organic traffic and revenue
  • Act as an internal consultant by guiding marketing and product teams on best practices and sharing insights on opportunities
  • Optimize on-page content and internal link architecture
  • Monitor and maintain the site's technical SEO health, including but not limited to XML sitemaps, crawl errors, and site speed
  • Monitor, report, and maintain documentation of SEO performance
  • Monitor, report and improve on conversion rates for organic traffic
  • Be intimately familiar with all sources of SEO data, and pull, analyze, and present data, as needed

Qualifications:

  • 5+ years of driving SEO strategy, ideally within a SaaS or e-commerce space
  • Strong grasp of technical SEO best practices and experience working with developers or within a scrum team
  • Creative thinker with experience driving effective content marketing strategy
  • Extensive experience with Google Analytics, Google Search Console, Pagespeed Insights, Screaming Frog, Excel, and SEO tools such as Moz, Semrush, and Ahrefs among others

JOB #1541

Director or Sr. Director, Demand Generation

 

POSITION: Director or Sr. Director, Demand Generation
LOCATION: San Mateo
STATUS: Full Time
START DATE: Interviewing Immediately

Responsibilities:

  • Develop, coordinate and execute demand generation plans, programs and campaigns for new customer acquisition and to nurture and drive enhanced revenue from existing customer base. Ensuring consistent brand, message, and voice across campaigns
  • Manage and execute ABM campaigns targeted towards Enterprise accounts by vertical segments.
  • Create and manage a budget that meets company goals for pipeline growth, ensure economically efficient growth by monitoring program spend, and make recommendations of ways to accelerate company growth
  • Define the strategy for generating sales pipeline, deciding how to propel prospects through the buyer’s journey and post-sale expansion
  • Improve strategy continuously by measuring performance and cost per acquisition, adjusting the channel mix and messages as necessary
  • Process and operating knowledge of Marketing automation and CRM tools (i.e., Marketo, Salesforce, Google Analytics, Engagio)
  • Work closely with the SDR team to create and manage SLA’s and campaigns for both inbound and outbound lead creation.

Qualifications:
The ideal candidate will have a proven track record managing demand generation for a B2B enterprise software company, including managing campaigns from concept to ROI analysis and leading Account-Based Marketing efforts. Experience in marketing to B2B2C segments i.e Restaurants, Retail, CPG a big plus.

Candidate must possess the following:

  • 10+ years of experience in demand generation for B2B Software Company, with proven ability to deliver consistent measurable results
  • Strong analytical and quantitative skills providing accountability for generating pipeline and not just leads to impact overall revenue
  • Excellent communication and writing skills—ability to write tight, targeted copy and demonstrable experience communicating future campaigns and results to sales and executive teams

JOB #1539

Product Marketing Manager

 

Position: Product Marketing Manager
Location: San Mateo
Status: Full Time
Start Date: Immediately
Salary: Market

A leader in application performance management and AI is looking for a Product Marketing Manager to join their team.

You will be responsible for driving marketing strategy, messaging, go-to-market plans and sales enablement. You will be the expert in buyers, their challenges, how they buy and their buying criteria, and will use that knowledge to create and deliver outstanding campaign content, effectively enable the sales team, and guide product launches to ensure successful and consistent execution.

You will collaborate closely across the marketing organization including demand generation, Web, campaign management and field marketing teams to ensure effective and consistent messaging and marketing strategy.

 Primary Roles/Responsibilities:

  • Drive development of key messages that resonate with target buyers for products, new releases and campaigns.
  • Work closely with campaign management to define and support strategic marketing plans that are aligned with product line objectives.
  • Create sales tools to ensure that direct and indirect sales channels are able to effectively and consistently deliver the right messages to our target buyers.
  • Perform buyer and market research to understand industry trends and ensure resonant messages and effective marketing strategy.
  • Work with content marketing to define, develop and deliver quality content that can be leveraged in marketing and sales activities and thought leadership.
  • Ensure Dynatrace products are represented consistently and effectively on the Dynatrace website and all other customer-facing materials.
  • Work closely with the product management teams to define and support go-to-market product launch plans.

Required Skills/Competencies:

  • MBA is a must
  • 2-5 year of Product Marketing exp is a must
  • Background and industry knowledge of analytics and database space is a must
  • Excellent written and verbal communications skills and strong presentation skills
  • Proven ability to ramp up quickly with detailed technical content, and to stay current with new product developments

JOB #1533

Senior Manager, Marketing Analytics

 

POSITION: Senior Manager, Marketing Analytics
LOCATION: San Francisco 
STATUS: Full Time
START DATE: Immediately

A global leader in the entertainment industry, is seeking a Senior Manager, Marketing Analytics to build and lead a team focused on Brand, Media, Digital and Web analytics.

This is a leadership role and this person will manage 3-5 direct reports. We need someone with an analytical mind and strong interpersonal and communication skills.

Responsibilities:

  • This role requires someone who knows media data inside and out and can partner with media decision makers
  • Partner with marketing leaders across Brand, Media, and owned Digital channels to create a comprehensive measurement framework for key franchises
  • Collaborate with business intelligence team to maintain a marketing data warehouse by providing clear requirements and timely data validations.
  • Develop robust analytic processes to frame campaign expectations, inform decision-making, and recommend marketing strategies
  • Implement solutions to measure and optimize the impact of marketing activities on sales and user engagement
  • Manage a team of media and brand analysts supporting specific brands (games) and media channels (e.g. web) – lead ongoing projects, ad hoc analysis, and insight generation\
  • Work closely with marketing teams and agencies to define key performance metrics, create and maintain reports and identify trends and opportunities across media, social and web activities


Qualifications:

  • 7 + years of analytics / paid media experience (retail environment is a big plus)
  • Experience managing 3-5 analysts
  • Strong quantitative skills, and experience utilizing scientific analytic methods, qualitative methods, and quantitative analysis techniques, as well as predictive modeling
  • Demonstrated success presenting complex qualitative and quantitative research data in a clear and compelling manner that inspires action
  • Excellent organizational, communication and interpersonal skills
  • In depth knowledge of SQL, Tableau and Excel. Experience in programming and with R or comparable statistical modeling tool is a plus
  • Experience creating and maintaining a data warehouse is a plus
  • Experience with ad serving platforms (e.g. Double Click) and CRM solutions is a plus

JOB #1513

Performance Marketing Manager / Ad Words

 

POSITION: Performance Marketing Manager
LOCATION: East Bay
STATUS: Full-Time
START DATE: Immediately
SALARY: Market

As Performance Marketing Manager, Ad Words you will be responsible for managing a substantial budget to grow the number of customers. You’ll play a critical role in the marketing team, working alongside the creative, content and campaign teams to develop new acquisition campaigns and support multi channel initiatives.

The ideal candidate loves analyzing campaigns both qualitatively and quantitatively, optimizing them and running A/B testing. You should be comfortable with managing multi-million dollar budgets, and owning the return on investment on the campaigns you manage.

Responsibilities

  • Optimize the marketing budget in channels you manage and deliver efficient return on investment (Search, Social, Video, Affiliates and Display)
  • Work closely with the marketing team to identify the best value proposition for the advertising campaigns and optimize various stages of the conversion funnel on the campaigns that you run
  • Work closely with the creative team to create marketing assets (text ads, social ads, videos, landing pages and more)
  • Plan, execute and report out on progress and learnings along the way.

Requirements

  • 1-3 years experience managing large AdWords campaigns
  • Experience managing social, video and/or display campaigns is a strong plus
  • Exceptional Excel skills

JOB #1510

Marketing Operations Manager (Marketo and Salesforce)

 

POSITION: Marketing Operations Manager (Marketo and Salesforce)
LOCATION: San Mateo
STATUS: Full-Time
START DATE: Immediately
SALARY: Market

Series D startup with over $100M in funding and venture-funded by Andreessen Horowitz is looking for a Marketing Operations Manager (Marketo and Salesforce)

Their massively scalable architecture is focusing on SaaS, real-time predictive analytics, used by leading enterprises across high tech, financial services, consumer products, retail, communications, media, entertainment, and web-scale players like Yelp, HubSpot, Kayak, etc,


We're looking for someone to drive strategy and execution from lead generation to sales handoff. This person will work closely with our go-to-market leadership team to improve marketing processes and help accelerate the growth of the business. Expertise in using Marketo and Salesforce (in that order) is a must.
 

Responsibilities:

  • Ability to set up email and nurtured / drip campaigns within Marketo.
  • Ability to manage existing marketing databases and datasets
  • Ability to create repeatable marketing reporting systems on a campaign and program analysis
  • Ability to work with Operations and Sales on analyzing results and brainstorming ways to optimize campaigns
  • Ability to leverage both strong project management skills and the ability to think/problem-solve analytically, especially as it relates to the utilization of data to meet direct marketing objectives.


Requirements:

  • 3-5 years of relevant marketing experience
  • Experience working with CRM and Marketing automation software, including using the systems for email creation, campaign setup, creating reports, etc.
  • Expertise in using Marketo and Salesforce (in that order)
  • Experience building Dashboard either via Tableau and/or PowerBI tool is a plus.

JOB #1504

Promotions Analyst (focused on test measurement)

 

POSITION:  Promotions Analyst (focused on test measurement)
STATUS: Ongoing Contract 
START DATE: Interviewing Immediately

Our client, a leader in the retail industry, is looking for a skilled Promotions Analyst for a long-term contract role.  You will be working on the Marketing Analytics team and providing analytics support for all retail promotions.

Responsibilities:

  • Build and run strategic reporting and analysis to inform and educate business partners
  • Serve as a strategic thought leader as we evolve our programs
  • Perform ad hoc analysis to answer business questions
  • Manage relationships with teams and provide objective information derived from data to support their functional areas
  • Communicate actionable insights and high level results to business partners
  • Build promotion redemption forecasts based on historical performance and business trends
  • Stay current on trends and best practices in retail & analytics

Requirements:

  • 2+ years of experience
  • Prior retail experience
  • Strong SQL skills
  • Experience with web analytics tools such as omniture site catalyst a plus.
  • Ability to manage several projects simultaneously and prioritize appropriately
  • Ability to forecast, analyze promotion response data, pull targeted client lists, promotional scenario planning.
  • Ability to make recommendations based on findings and communicate that to business partners

JOB #1503

Promotions Analyst (focused on promotions forecasting, hind sighting , and adhoc)

 

POSITION:  Promotions Analyst (promotions forecasting, hind sighting , and adhoc)
LOCATION: San Francisco
STATUS: Ongoing Contract 
START DATE: Interviewing Immediately

Our client, a leader in the retail industry, is looking for a skilled Promotions Analyst for a long-term contract role.  You will be working on the Marketing Analytics team and providing analytics support for all retail promotions.

Responsibilities:

  • Build and run strategic reporting and analysis to inform and educate business partners
  • Serve as a strategic thought leader as we evolve our programs
  • Perform ad hoc analysis to answer business questions
  • Manage relationships with teams and provide objective information derived from data to support their functional areas
  • Communicate actionable insights and high level results to business partners
  • Build promotion redemption forecasts based on historical performance and business trends
  • Stay current on trends and best practices in retail & analytics

Requirements:

  • 2+ years of experience
  • Prior retail experience
  • Strong SQL skills
  • Experience with web analytics tools such as omniture site catalyst a plus.
  • Ability to manage several projects simultaneously and prioritize appropriately
  • Ability to forecast, analyze promotion response data, pull targeted client lists, promotional scenario planning.
  • Ability to make recommendations based on findings and communicate that to business partners

JOB #1502

Sr. Product Marketing Manager (data management)

 

POSITION: Sr. Product Marketing Manager (data management)
LOCATION: San Francisco
STATUS: Full Time
START DATE: Interviewing Immediately
ANNUAL SALARY: Market

A fast growing, Series E startup within Big Data, Analytics space is looking for a Sr. Product Marketing Manager to join their fast growing team.

Responsibilities

  • In depth knowledge with Analytics Data management platform that allows ppl to aggregate, prepare and serve data faster.  
  • Experience working with a new product line that will have a major launch and impact on the market later this year (this person can have a major impact on new product strategy and go to market).
  • Collaborate with product management, business development, analytics and sales teams to create marketing plans, and to operationalize product plans.
  • Develop cutting edge product messaging and innovative content that articulates and differentiates our offerings in the market.
  • Lead internal training programs that describe the positioning, value proposition, capabilities, sales strategies, other best practices for our products & solutions.
  • Support the sales & solutions teams with a robust sales kit including presentations, battle cards, briefs, FAQs, guides, and related collateral.

Requirements

  • 8-12 years of overall exp
  • 3-5 years of experience in hand’s on product marketing role, solution marketing or solution engineering in a software company in the data management, BI and analytics and Data mostly market (Oracle, Tableau, Microstrategy).
  • Proven exp. with new product family, new strategies, new go to markets. 
  • Proven ability to participate in and influence cross-functional teams.
  • Ability to solicit and synthesize customer and market feedback for actionable recommendations on positioning, messaging, and product development.
  • Experience analyzing product, customer, market dynamics and opportunities.

JOB #1498

Senior Analyst, Business Analytics & Strategy

 

POSITION: Senior Analyst, Business Analytics & Strategy  
LOCATION: San Francisco
STATUS: 12 month contract (potential for conversion)
START DATE: Interviewing Immediately

The ideal candidate is data-savvy and has an intellectual curiosity to drill deep to uncover business drivers and present insightful, actionable recommendations to the business. S/he is comfortable with ambiguity and exploring new growth opportunities for the business. This candidate can successfully build collaborative partnerships across the organization, independently manage projects, and work together with other analytics team members and leadership.

Qualifications: 

  • Transform business questions into fact-based analyses that deliver clear insights and actionable recommendations
  • Leverage client trends and insights to develop and evaluate brand and category growth strategies
  • Execute plans to gather data and develop practical solutions through qualitative and quantitative analyses
  • Provide ad hoc business and competitive intelligence and insights for key senior executives
  • Coordinate analysis for select cross-functional initiatives (e.g. new format roll-outs, launch strategy for new business opportunities)
  • Assist in developing materials to communicate strategy internally and externally (e.g. Operating Committee meetings, strategic off-sites)

Requirements:

  • 3+ years of experience in an strategic analytical role
  • This is a client facing role and experience presenting to VP / SVP level executives is a must
  • Strong analytical and financial skills with ability to perform complex analyses to generate data driven insights and recommendations as well as develop program/initiative business cases
  • Experience with client analytics preferred; and experience in retail or strategy consulting role a plus
  • Technical skills: Strong SQL coding skills required (can join/merge data sets with complex relationships); Moderate/Advanced Tableau skills (or comparable data visualization tool) required; SAS coding experience a plus

JOB #1481

Content Marketing Manager / Writer B2B

 

POSITION: Content Marketing Manager / Writer (B2B)
LOCATION: San Francisco
STATUS: 5-6 month contract (full-time hours)
START DATE: Mid Jan., 2019
HOURLY RATE: $30-$40/hr DOE

Our client, a well-known software company focusing on creating, editing, signature, and secure Portable Documents is looking for a skilled Content Marketing Writer to join their Marketing team. This role will be responsible for helping drive the content strategy to build brand awareness, thought leadership and demand generation content that earns attention, credibility with key audiences. A big part of your job will be helping our diverse audiences understand what we do and how it can benefit them. It’s a role that not only requires great writing skills but also depends on your ability to collaborate with others and manage projects from conception to completion. A great storyteller, this person will also manage, edit, and write content that educates and appeals to our target audiences.

Responsibilities

  • Assist with authoring white papers, articles, eBooks, webinars, web copy and e-books to support marketing activities
  • Assist with brainstorm with cross-functional teams to identify innovative content ideas related to industry news, trends, market forces, strategy, customer challenges and positioning.
  • Assist with creating and managing editorial calendar for content planning and production
  • Regularly perform a content audit for content gap analysis and planning
  • Work with the creative team to create finished pieces for publication
  • Review and edit content, and contribute as a writer on other marketing projects as needed
  • Report on content performance to marketing and product teams

Requirements

  • 2-3 years of experience
  • Excellent writing and editing skills
  • Passion for and proven experience developing educational and even provocative content, from developing concepts and researching stories to interviewing experts and leading writing/editing efforts
  • Demonstrated creativity and ability to repurpose content efficiently
  • Can express complex material clearly, concisely and persuasively
  • Good listening and discussion facilitation skills, with attention to detail, quality and accuracy
  • Self-starter who can manage workload and deadlines to deliver projects on time
  • Able to work independently but loves working with others
  • Bachelor’s degree: journalism, communications or marketing preferred
  • Proficient in content marketing, including copywriting, editing, distribution, and promotion

JOB #1479

Copy Editor

 

POSITION: Copy Editor
LOCATION: San Francisco
STATUS: 3+ month contract | open to both offsite and onsite work (potential for extension)
START DATE: Interviewing Immediately
HOURLY RATE: $30-40/hr DOE

We are looking for a Copyeditor to help us transform our collateral (whitepapers, products sheets, web copy, etc.) into punchier, more succinct language.

Requirements

  • At least 4+ years of copyediting experience to be used for marketing purposes
  • Experience editing copy for SaaS products
  • Ability to edit copy from across the company to communicate more effectively with readers, adhere to Company’s internal style guide, etc.
  • A thorough knowledge of grammar, punctuation, and spelling
  • Extreme attention to detail and thoroughness
  • Fact-checking experience
  • Superior interpersonal, written, and verbal communication skills

JOB #1471

Account Manager

 

POSITION: Account Manager
LOCATION: San Francisco
STATUS: Full Time
START DATE: Interviewing Immediately
ANNUAL SALARY: Market

Our Client, a leading B2B Digital Marketing Agency is looking for an Account Manager to join their team.

This position involves responsibility for the management of key client relationships and budgets, journalist liaison, writing PR material, research, media tracking, brainstorms and client reporting. As a senior team member, you will manage and develop your team and will have a lead role in new business activities including pitch presentations. .

Responsibilities:

  • Media relations for international, national and vertical media
  • Develop content in relation to media relations activity
  • Oversee the day-to-day administration of clients
  • Develop strong relationships across all departments of the agency
  • Build and maintain strong relationships with clients and to be the primary point of contact for the client on day-to-day matters
  • Ensure results are reported back to clients on a timely basis
  • Participate in new business research and pitching

Requirements:

  • 3-5 years of PR agency experience, 
  • Strong media contacts within business and technology publications and/or key verticals
  • Expert client management and relationship-building skills
  • Strong leadership and good people-management skills
  • Excellent written and verbal communication skills

JOB #1446

Head of Demand Marketing

 

POSITION: Head of Demand Marketing
LOCATION: Mountain View
STATUS: Full-Time
START DATE: Immediately
SALARY: Market

The Head of Demand Marketing will be tasked with the primary goal of creating pipeline growth and optimizing Client’s  marketing funnel performance. You should have strong experience executing and delivering successful programs in a SaaS-based company, ideally with an ABM focus. You’ll build and scale the demand gen function and new channels, ensuring that the sales team is set up for success with a rich pool of high-quality inbound & outbound leads. You’ll lead a talented team of Sales Development Reps who are hungry to collaborate to drive qualified leads and meetings.

 

Responsibilities:

  • Generate new, qualified leads for the sales team to increase sales pipeline and revenue; deliver on quarterly demand gen goals
  • Develop integrated demand generation campaign strategies; lead execution and planning, outlining key marketing themes, messages, and offers for programs throughout the year
  • Lead the insides sales team to run effective field marketing programs and deliver high performance on qualified leads and conversion
  • Develop inbound & outbound demand generation activities and account-based marketing strategies for named accounts and across territories incl. website, database marketing, email nurturing, paid advertising, content syndication, SEO, social media, blogs & webinars.
  • Build and maintain the infrastructure for a personalized and automated connection with key contacts, prospects, advocates and customers
  • Create and maintain metrics on marketing activities, effectiveness, and business impact.
  • Improve strategy continuously by measuring performance and cost per acquisition and optimizing programs
  • Work closely with marketing colleagues,  internal evangelists and other internal teams and external partners to source impactful content for campaigns. 
  • Create and manage a budget that meets company goals for pipeline growth.
  • Provide recommendations to executive leadership on how to improve demand gen marketing capability including talent, skills, tools and platforms to maximize reach and effectiveness.


Requirements:

  • 7-10  years of demand generation experience in Tech/SaaS
  • Experience with ABM (SMB, Enterprise)
  • Expert in end-to-end campaign development, execution, and measurement
  • Proficiency in marketing automation systems (Marketo) and integration with Salesforce and other data technologies.
  • Strong organizational skills to effectively manage multiple stakeholders and projects with tight deadlines
  • Innovative out-of the box thinker. You know the playbook but you’re not limited by it.
  • Excellent analytical and quantitative skills to interpret data and translate it into actionable changes

JOB #1267

Director of Marketing

 

POSITION: Director of Marketing
LOCATION: San Francisco
STATUS: Full-Time
START DATE: Immediately
SALARY: Market

Note: 25% travel will be required.

Our client, a global consumer accessories company focused on the entertainment industry, is looking for an experienced Director of Marketing to join their team.

Responsibilities:

  • Develop and execute marketing and PR strategy (US, Canada, LATAM).
  • Strategize and implement comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of the organization.
  • Evaluate and develop the retail channel strategy and regional targets with the VP of Sales.
  • Develop and execute retail launch plans for new products in line with company’s go-to-market strategy.
  • Own and maintain budget for entire department from headcount to ad spend.
  • Manage advertising agencies and public relation firms to achieve regional marketing, community, and PR goals.
  • Negotiate with vendors and contractors for pricing and costs of goods for design, PR, marketing, and creative services.
  • Direct our involvement in various co-marketing activities including coordinating business and marketing development with regional partners.
  • Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
  • Gather, identify, and prioritize functional and product requirements into internal feedback loop to support product feature requests and ideas.


Qualifications:

  • 8+ years of exp in a Director of Marketing role (gaming or consumer electronics space)
  • Extensive experience managing a marketing budget and a team.
  • Background working with brick-and-mortar and/or digital retailers.
  • Familiarity collaborating with US, Canada, and LATAM.
  • Experience with product launches and events.